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Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Plaza del Sol  Crisp Bag

Plaza del Sol

Plaza del Sol is a packaging design for bags of crisps. The graphics draw on folk motifs and souvenir objects found in Spanish tourist cities, and these references are presented in a contemporary way with humor. Each flow pack tells a short story built from souvenir items, with the intention of making the buyer smile. The images are created through still life photography arranged in a set, and the bags are produced by flexographic printing. Each bag measures 195 by 320 millimeters.

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Rb5 Vinicola Visual Identity

Rb5 Vinicola

RB5 Vinicola is a visual identity and packaging program created for a winery in Sao Leopoldo, Brazil. The icon is a monogram that hides the letters R and B inside a serif number five. The negative space forms the silhouette of a wine opener. The name recalls the Bartolini family and the five brothers who founded the winery in 1853. The identity is applied to bottle packaging, wooden boxes, shopping bags, business cards, tags and uniforms. Embossing, gold foil, crepe paper, glass and cut wood were used. The aim was to join tradition with a modern and sober look.

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Reign Title Liquor Bottle

Reign Title

The combination of "product + calligraphy + reign title" creates a distinctive visual identity. A reign title is an auspicious word itself that delivers a good wish. When it is applied to the product package in the form of calligraphy, the product has a imprint of classical Chinese culture and a social attribute, and the auspicious blessings of the product for consumers are delivered, so that consumers have more to talk about when drinking.

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Eco Lettuce Multifunctional Food Packaging

Eco Lettuce

Eco Lettuce Package is a food package that also serves as a growing container for lettuce. Leaf lettuce continues to produce new leaves when watered regularly after trimming. The leaves are eaten and the roots are kept. The package is then turned over, water and the wrapping paper are added, and the plant grows through the holes. A second harvest is possible within several weeks. The wrapping paper is made of recycled paper and supplies nutrition. The container is made of PLA, a plant starch based plastic, and is shaped by vacuum forming.

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Sparkling Juice Beverage Packaging

Sparkling Juice

Sparkling Juice is a packaging design for a carbonated fruit drink. The design combines the label with the shape of the glass bottle. The beveled label follows the curvature of the bottle, and a small fruit label indicates the flavor of the juice. Hand-drawn illustrations show four animals, a flamingo, a leopard, a giraffe and a chameleon, reaching toward four fruits, lime, passion fruit, strawberry and lychee. The bottle holds 290 milliliters and is 20 centimeters tall. Hot silver printing and embossing are used on the label.

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Beautiful Life Mothball

Beautiful Life

Beautiful Life is a packaging design for mothballs sold in China. Mothball packaging is strictly regulated, so most products in the market look alike. Beautiful Life uses a calligraphic logo, peach flowers and a figure drawn from ancient Chinese painting. The opening window has the shape of a bat, a traditional symbol of blessing. The tin can is printed in eight colors, and the paper box is carved and gilded. The tin can seals the odor and can be kept and reused. A hidden inner lid makes the container hard for children to open.

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Sweet Osmanthus Wine

Sweet Osmanthus

Sweet Osmanthus is a packaging design for a Chinese wine made from sweet osmanthus flowers and grape juice, produced without added water. The box measures 230 by 90 by 90 millimetres. The design draws on the culture of Jiangnan, a region known for its long history and its classical gardens. A window motif is used as the main theme, because windows express the character of Jiangnan gardens. Each window offers a different view. The four sides of the box together form one continuous garden scene that retells the story of the region.

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Rose Wine Packaging

Rose

Rose is a wine label designed for a rose wine produced in Chile. The label measures 85 by 90 millimetres and is printed on textured paper of 89 grams per square metre. Five special colours are applied in digital offset, with gold foil, black foil, relief and bas-relief finishes. The design is inspired by roses, petals, vine leaves and the soft colours of the evening sky. Vine tendrils tangle around the text. The bottle holds 375 millilitres, a small format that is new to this wine category in Chile.

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Tongue-Bongue Candy Package

Tongue-Bongue

The wish was to create a package for some kind of food. When developing packaging, it is most important to be unpredictable. Since there are many stereotypical solutions on the market, something else should be sought, one should move away from the templates. And attention was paid on eating process itself such as taking and putting food in the mouth. This was a background to idea. People use the tongue to suck all sorts of sweets. Tongue-shaped lollipops create a surreal metaphor "tongue on (human) tongue".

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Wuyi Black Tea Floral Flavor Packing Design

Wuyi Black Tea Floral Flavor

Wuyi Black Tea Floral Flavor is a packaging design for tea. The design is inspired by the mountains, water, flowers, birds and tea of the natural environment of Wuyi Mountain. Rounded compositions drawn with simple lines show these natural elements like scenes from a film. The box uses an inner and outer sliding structure, so the customer opens the package step by step and views the scenes in sequence. The packaging paper has a natural grain, like wallpaper, and supports the idea of returning to nature. The box measures 230 by 60 by 90 millimeters.

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Winter Orange Package

Winter

The design is to promote the orange, named winter naval, produced from an organic farm. The package includes two sizes of cardboard boxes, information card, envelope for orange peeler. The winter naval can only be picked after the baptism of the four seasons. the challenge of the design is to illustrate the significance of the elongated growth routine and different form of an orange tree during four seasons on the package. The design team came up with a drawing that was inspired by the tale of jack and beanstalk. Emphases on the notion of harmony between nature and mankind.

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Wilsons Cold Pressed Dog Food Packaging

Wilsons Cold Pressed

Wilsons is a packaging design for cold pressed dog food. The range covers three products, each offered in 2.5 kg and 10 kg bags. Illustrations of the landscapes of the British Isles wrap around every bag, and each product has its own name and colour palette. The bags are printed in CMYK by flexography with water-based inks over a flood coat of white ink, then finished with a clear protective varnish. Lightweight foil bags with resealable zip closures replace heavy paper sacks, keep the food fresh for longer and help reduce waste.

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