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Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

HLJ Nine and Eighteen Natures of China Product Packaging

HLJ Nine and Eighteen Natures of China

HLJ Nine and Eighteen Natures of China is a packaging series for health products based on plant and animal extracts from the Heilongjiang region. The packaging uses symbolic colors, traditional brush calligraphy and a consistent graphic style to present each raw material in a direct and intuitive way. The boxes are made of sturdy cardboard and finished with matte lamination and embossing, which strengthen the texture of the text and graphics. Foil stamping is added on selected lines. The series keeps one shared visual identity while allowing each product to remain recognizable.

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Anti Sun Damage Series for Children Packaging

Anti Sun Damage Series for Children

Anti Sun Damage Series for Children is a sunscreen packaging range created for young users. The series carries a sunlight shield symbol that communicates the protective function of the products. Three containers share an isosceles triangle form inspired by snow mountains, and a wave shape at the base of the cap completes the mountain image. The packaging changes colour according to ultraviolet intensity, reminding children to apply sunscreen. Rounded ergonomic bodies allow a comfortable grip, and an internal conduit prevents the contents from seeping out.

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Fold Traditional Chinese Medicine Teabag

Fold

Tests have shown that the effective ingredients concentration of ordinary hanging teabag liquid is only 40 percent of that when directly brewing medicine. This is because ordinary teabags wrap medicine inside, making it difficult for water to flow smoothly from the inside out. This design aims to increase the effective drug concentration and reduce medicine waste. We also hope to use origami technique to save more volume in the product to implement sustainable design concepts. When water is poured into it, it will unfold layer by layer from a flat folded shape, forming a barrel structure.

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Tree in a Bottle Lubricant Packaging

Tree in a Bottle

The Brand innovatively team uses fully biodegradable packaging, ensuring that each barrel naturally decomposes and integrates into the environment. The seed paper label, which can give rise to new life after use, demonstrates Mc Brand's commitment to environmental practices. The design is inspired by the Iucn Red List of Threatened Species, featuring embossing that showcases the image of toucans from the South American Amazon rainforest, highlighting the vulnerability and beauty of these endangered species facing environmental challenges.

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Guyuelongshan Chinese Rice Wine Packaging

Guyuelongshan

Guyuelongshan is a packaging design for a Chinese rice wine from Zhejiang, China. The wine is brewed with a traditional process and has a low alcohol content, which makes the drink suitable for daily use by younger consumers. The packaging follows the aesthetics of Chinese landscape painting, and the container form suggests mountains, water and sunset. The design aims to renew the plain appearance of older rice wine packaging and to present Oriental culture in a modern way. The package measures 340 mm in width, 130 mm in depth and 150 mm in height.

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Furmint Vodka Beverage Packaging

Furmint Vodka

Furmint Vodka is a packaging design for a vodka made from grapes. Seven Hills Distillery produces only 800 to 1000 bottles a year, so the vodka is an artisan product. The packaging reflects the purity of the spirit and its grape base. Simple typography on the offset printed front label gives a clean appearance. A screen printed illustration on the glass evokes a grape leaf in a contemporary way. When the bottle is full, the liquid acts as a lens and adds depth to the fine details. The bottle measures 340 mm in height and 80 mm in width.

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Ling Lie Vodka Packaging

Ling Lie Vodka

Ling Lie Vodka is a bottle packaging design created for a white spirit produced in Qionglai, Sichuan. The form is inspired by the Xiling Snow Mountains, where the raw materials originate. A corrugated texture recalls rock surfaces and Chinese ink painting. The bottle is made of highly translucent crystalline white glass, with a screen printed cap and a label finished with gold and silver stamping on environmentally friendly paper. Slim curved lines improve grip, and the slender neck limits the air entering the bottle, so the spirit can be stored and served several times.

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Guijiu Zodiac Series Commemorative Liquor

Guijiu Zodiac Series

Guijiu Zodiac Series is a commemorative liquor package created for the Chinese Year of the Dragon. The form is inspired by ancient Chinese ceramic vessels with a double-ear structure. The bottle is made of crystal glass paired with metal parts, in contrast to the ceramic containers commonly used for high-end Chinese liquor. A dragon illustration in ink is printed on the label, and a metal dragon-shaped component on the cap serves as the opening mechanism. The bottle measures 240 mm in height and 110 mm in length and width.

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Vintagience Vintage Japanese Sake Packaging

Vintagience

Vintagience is a packaging design for a vintage Japanese sake that is aged using scientific methods. The bottle form recalls antique medicine bottles, linking the aging process with science. A luminous gradation on the label, produced by prism printing, expresses the blend of long years, scientific aging methods and the brewer's care. The letters are foil-stamped, while the symbol mark and the clock hands are embossed. The clock hands stand for the continuous passage of time during aging. The rigid box uses holographic foil that changes color with the angle of light.

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Aquetha Branding and Packaging

Aquetha

Aquetha is a packaging and branding design for aged Japanese sake. The bottle is hand-made by a glass artist and shaped by the force of gravity, which gives a natural roundness that suggests the passage of time. The rounded form also supports smooth aging after bottling. Transparent labels are produced with blank letterpress printing to reflect the clear character of ice-temperature aging. The simple outer box has a dent between the lid and the body to express the aging timeline. The design presents aged sake as an artwork rather than an ordinary product.

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Pepsi Big Football Event LTO Beverage Packaging

Pepsi Big Football Event LTO

Pepsi Big Football Event LTO is a limited time offer beverage packaging design created for a major football tournament held in Qatar in 2022. The packaging shows photographs of real football fans of different nationalities, capturing the intense joy felt during a match. Paint filters were applied to the images to recall the practice of face painting among supporters and to give an artistic look. Matching key visuals and animations extend the same graphic language. The intent is to link the brand with local football fans during the event.

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Azur Millesime Wine Packaging

Azur Millesime

Azur Millesime is a packaging design for a sparkling wine produced in the Limari Valley in Chile. The design interprets a woman dancing with the universe, holding the moon and the sun. The glass bottle rotates in one direction, while two lateral lines that represent the arms of the dancer rotate in the opposite direction. A motor inside the base creates the movement, and the base also serves as a display for the product. Seen from above, a sun appears to spin with the brand mark at its center. Black, silver and gold refer to the clear night sky of the valley.

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