Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: Xi Yang Design Type: Boutique Chocolate Packaging Classification: Packaging

Bedtime Story

This is a packaging design for a gourmet chocolate series. The graphics on the outer box suggest the distinct taste experience of each chocolate flavor: be it shiny, lively, or mysterious and peculiar. Unlike most chocolate packaging, which uses intuitive food patterns as visual elements to represent the product's flavor, this series conveys the rich associations and emotional shifts brought by taste through peculiar graphics with a sense of story.

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Brand: Hangzhou Maogeping Technology Co., Ltd Design Type: Collection Gift Box Classification: Packaging

Blooming Flowers Seeking

Blooming Flowers Seeking is a cosmetic gift box inspired by traditional Chinese culture and by the collections of the Palace Museum. The cases are made from porcelain white sheet material and carry a hexagonal dragon emblem with gold trimmed edges. Motifs of palace cats, butterflies and peach blossoms decorate the set. The lipstick and mascara tubes have three dimensional embossed patterns that resist slips and fingerprints. The drawer style interior reveals a scroll with cloud and ocean wave patterns. A built in mirror and a leather handle make the box easy to carry.

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Brand: Idea Design Design Type: Olive Oil Dispenser Classification: Packaging

Hen

The gourmet olive oil dispenser, a compact and iconic addition to the Soso family. Meticulously crafted for durability and reusability, it boasts a unique integrated opening and closing mechanism. Made from ceramic and sourced from local artisans in Andalusia and the Spanish Levant, it exudes the essence of Spanish cultural heritage with its tactile finish and aesthetic elegance. The innovative stopper ensures hermetic sealing and effortless pouring with a simple twist, eliminating the hassle of removal.

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Brand: PepsiCo Design and Innovation Design Type: Food Packaging Classification: Packaging

Lays Dungeons and Dragons

Lays Dungeons and Dragons is a food packaging design created for a range of potato chips. The packaging was released as a tie-in with the 2023 film Dungeons and Dragons, Honor Among Thieves, and was joined by an influencer kit. The design draws on the fantasy world of the film. The central figure of the campaign is The Potato, a character that appears in the film and is also a real potato. The theme links the story to the potatoes grown on more than 100 farms in the United States and Canada that supply the chips.

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Brand: Peng GuoZhi Design Type: Packaging Of Rice Classification: Packaging

Green Field Watchmen

The packaging design for this series of ecological rice is also rooted in profound strategic insights. With the rapid development of the Chinese economy, consumers in China prioritize safety and taste when purchasing rice. Noticing that ecological rice brands mainly emphasize safety without recognizing the greater value of deliciousness, the team named the brand Green Field Watchmen. The team emphasizes the sales proposition that ecological rice is more delicious, reflected in the creation of this series.

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Brand: Menghao Zeng Design Type: Incense Stick Packaging Classification: Packaging

Long Xi

Long Xi is a packaging design for incense sticks. An aluminum-coated film bag encases a wooden box, creating a contrast between the two materials. The wooden box uses a curved sliding structure and layered cotton paper labels in place of conventional plastic seals. Inside, the contents are stacked, and a sponge-padded cardboard layer protects them during transport while carrying brand information. An accessory box with a handle sits at the bottom. Gold stamping and embossing reproduce dragon and bronze patterns from ancient China.

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Brand: Asta Kauspedaite Design Type: Bottle Design And Labels Classification: Packaging

Starka Wildside

The Starka family, which is based on deep-rooted tradition, has a new member - the youthfully daring Starka Wildside. Cultivated over the ages, the flavor characteristics have now been complemented by the unexpected aftertaste of wild blackberries. Staying within the territory of traditional beverages, the design of the packaging for this product aims to convey a gust of fresh air in the visuals as well. The stork character, which has become a symbol of the Starka family, turned into a special youthful appearance this time.

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Brand: Xi'an Yiwen Brand Design Co., Ltd Design Type: Food Packaging Classification: Packaging

Zongchuan 1929

Zongchuan 1929 also serves as a unique blessing for the recipient. As a gift for the Dragon Boat Festival, it plays an important role in conveying emotions between people. The temperament and culture it presents reflect the personality and cultivation of the gift giver. Zongchuan 1929 is designed to give a sense of the bustle of Chang'an's streetscape and the warmth of its people. The unique box opening and printing process, as well as the use of sustainable paper, also reflect the brand's social responsibility as a long-established Chinese brand.

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Brand: SUN JIAN Design Type: Packaging Classification: Packaging

Korea Yuza Wine

Our creatively designed yuzu wine, inspired by the Three Kingdoms tale of Huan Xiong, features intricately carved packaging and high-footed cups, exuding historical opulence. Packaged in an eco-friendly walnut wood box, the yuzu wine offers health benefits and a stylish choice, commemorating 30 years of cultural exchange in Gaoxing County.

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Brand: Laizhou Distillery Design Type: Packaging Classification: Packaging

Jiao Yu Gin

Jiao Yu Gin is a packaging design created for a gin made in Sichuan, China. The azure blue glass bottle has a slender curved body with bamboo weaving reliefs on the surface. The reliefs refer to the bamboo weaving culture of the Sichuan and Chongqing regions. The relief surface gives a comfortable grip and a layered sense of touch. A biodegradable bamboo paper label presents the product information in a clear layout with contrasting colours. An oak cork seals the bottle and allows the bottle to be closed again after each serving. The glass, label and cork can be recycled.

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Brand: Iris Fan Design Type: Milk Beer Packaging Classification: Packaging

Miok

Miok is a packaging design for a milk beer sold in cans. The drink combines sweet and sour milk with beer bubbles, and contains probiotics with a low alcohol level. The design concept is mixing. Around the floating Miok letters, two liquid shapes merge into a new form. The visual language is bold, dynamic and joyful. The logo is the main element on the can, so the brand is easy to recognize in the market. Each can holds 375 milliliters. The packaging system includes gift boxes, shipping boxes and portable boxes for online and in-store sales.

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Brand: Mengzhen Xu Design Type: Children's Medicine Packaging Classification: Packaging

Bead

There is a Chinese saying that good medicine is bitter, but good for health. Traditional Chinese medicine has always been known for its bitter taste, and most children are unwilling to take it when ill. In Chinese folk, many people have the habit of eating a candy after drinking traditional Chinese medicine. Inspired by this custom, this design adds fruit-flavored burst beads to the oral liquid bottle, which are orange, mango and green apple flavors. This design makes the process of drinking medicine, which is originally painful for children, more fun and enjoyable.

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