Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: Dheeraj Bangur Design Type: Heritage Liqueur Classification: Packaging

Narangam and Cardamom

The packaging design presents two liqueur variants through a cohesive visual architecture rooted in heritage inspired detailing and contemporary clarity. Distinct orange and green color systems support immediate variant recognition, while structured typography and ornamental borders reinforce hierarchy. A vintage distillery illustration combined with botanical elements communicates origin and ingredient identity. Balanced composition, controlled spacing, and subtle embossing cues enhance premium perception, creating a unified product family with strong shelf visibility and timeless appeal.

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Brand: Qianqian Ma Design Type: Organic Green Tea Packaging Classification: Packaging

Zhishan 1299

Zhishan 1299 is a gift box designed for organic green tea grown in high altitude tea gardens. The shape of a single bud leaf is cut as a hollow form on the box surface, turning the product form into a memory symbol. When the box is opened, the structure unfolds and stretches upward into a mountain shape, recalling the Chinese character for mountain and the tea garden at an altitude of 1299 meters. Gold stamping and UV coating are applied to the surface. Thirty small nitrogen filled packages inside keep the tea fresh and visible.

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Brand: PepsiCo Design and Innovation Design Type: Beverage Packaging Classification: Packaging

MTN Dew Cake-Smash

MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again.

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Brand: Mariusz Szypura Design Type: Music Album Cover Classification: Packaging

Chopin Residue

The artwork featured in the album inserts documents a series of large-format pieces created from thread waste produced during the lathe cut vinyl process, the physical negative of the groove. The design treats the package as an extension of the music, uniting sound, material, and process in a single physical object. The album reinterprets the works of Fryderyk Chopin with artists associated with Portishead, Sonic Youth, Battles, Beck, David Bowie, and Tortoise.

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Brand: MEITUAN Design Type: Beer Packaging Classification: Packaging

Waima Year of The Horse

Waima Year of The Horse is a limited edition beer packaging created for the Chinese New Year of the Horse. The glass bottle departs from the usual cylindrical beer form and takes an elegant shape, with a rounded middle section that tapers toward the neck and the base. Flying horses with spread wings are shown rising upward, linked by flowing red ribbons that express good wishes for the coming year. A 360 degree baked enamel finish covers the curved surface and gives the motifs a layered three dimensional texture and a rich luster.

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Brand: Suzhou SoFeng Design Co.,Ltd. Design Type: Cream Gift Package Classification: Packaging

Chic Della

Chic Della is a gift package for face cream, created together with Suzhou Taohuawu woodblock printing. The peony motifs of the Ming Dynasty woodblock print Flowers Bloom in Wealth and Prosperity are deconstructed and rearranged in a modern geometric style, while the sharp lines and textures of the original print are kept. The gift box is made of art paper with gold foil stamping and measures 250 by 90 by 250 millimetres. The set is named The Secret of Flower Beauty and reflects the Eastern idea of nourishing the skin with flowers.

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Brand: Jiuxiao Cui Design Type: Packaging Classification: Packaging

Forest Spring

Forest Spring is a packaging design for bottled water. The label is based on the Chinese character sen, meaning forest, which is transformed into an ink landscape. Calligraphic strokes, tonal gradation and spatial contrast evoke mountains, trees and natural vitality within a single form. The composition was refined in vector format and calibrated for consistent print reproduction. The transparent bottle holds 500 millilitres and has a twist-off cap. The design expresses purity and harmony between people and nature.

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Brand: EKREM HALDUN ÖZİNCE Design Type: Oils Bottle Classification: Packaging

Zade

Zade is a bottle designed for edible oils. The drop-shaped body regulates the flow of the oil during pouring, which reduces splashing and dripping around the neck. A slim waist, smooth shoulder transitions and balanced proportions create a sculptural silhouette that interacts with light. The lightweight bottle is blow-molded from PET preforms in aluminum molds and carries a silver metallized polypropylene label with matte and selective gloss varnish. The transparent body allows the clarity of the oil to be seen. Three sizes are offered: 0.5, 1 and 2 liters.

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Brand: Olha Takhtarova Design Type: Artisan Bonbon Chocolates Classification: Packaging

Chocolate Mouth

Chocolate Mouth is a packaging design for an artisan bonbon chocolate brand. The design moves away from traditional and romantic chocolate packaging and uses a bold and playful visual style. Custom illustrations were created for the project, including skeletons, retro tattoo motifs and Austin landmarks. The illustrations form a consistent system that works across several gift box collections and seasonal releases. Two box sizes are used, measuring 250 by 250 by 40 millimeters and 180 by 120 by 40 millimeters. Each box is designed to be kept as a collectible object.

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Brand: Gamze Binici Design Type: Wellness Drink Packaging Classification: Packaging

Shyne

Shyne is a wellness drink that combines beauty and nutrition, blending fruit extracts with collagen, hyaluronic acid, and vitamin C to support glow and vitality from within. The design balances skincare minimalism with the energy of a beverage, using soft pastels, clean typography, and a bold signature graphic symbolizing radiance and inner beauty. An elegant typographic logo and warm, inviting palette convey freshness, confidence, and modern wellness, creating a brand identity that feels refined and focused on beauty, health, and self care.

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Brand: Alara Selin Murkozoğlu Design Type: Packaging Design Classification: Packaging

Sushico

As the first and most widespread Far Eastern restaurant chain in Turkey, Sushico's packaging design reinterprets the brand's essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette, led by Japanese red, and carefully selected typography, aligned with the brand's spirit, complete a minimal yet powerful system.

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Brand: China Resources Snow Breweries Design Type: Packaging Classification: Packaging

Li Beer

Li is a gift packaging design for beer. The glass bottle takes its shape from the Shuang-Er-Ni-Yu pottery bottle unearthed at the Yangshao cultural site. Carvings on the surface resemble traditional water ripples and fish stripes. An embossing technique is applied to the package, so the texture can be felt by touch. Elegant images and archaic fonts add a sense of history. The package is opened by tearing off the top seal. The design celebrates the early history of beer brewing in China and the traditional Chinese recipe used for the beer inside.

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