Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: Yu Hsin Tseng Design Type: Gift Classification: Packaging

Rockrhyme Tea

Rock Rhyme Tea is a packaging design for Wuyi Rock Tea, a Chinese oolong tea. The design is inspired by tea plants growing in cliff crevices. Rock grey textures are combined with Song Dynasty woodblock elements and modern brushstrokes. The set includes tea canisters, a cold-brew bottle series and a booklet that explains the twelve-step traditional craft. Lightweight materials imitate the look of real rock, while inner canisters use moisture-proof and light-blocking materials. Hand-woven hemp rope carriers recall twisted tea leaves. The packaging suits both home storage and travel.

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Brand: Langcer Lee Design Type: Packaging Classification: Packaging

Kerloso Wine

Kerloso Wine is a packaging design for a red wine from Chile. The label shows the scene sailors saw when they first landed on Easter Island, including stone statues, a volcano, flowers, a deer and birds. The bottle is wrapped in natural imitation rice paper, bound with straw rope and decorated with a piece of natural bluestone, the same material as the Moai statues. The top of the paper is burned by real flame, so each mark is unique. Different colors mark different grape types. The wrapped bottle stands about 35 centimeters high.

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Brand: Jiaqi Ding Design Type: Tea Packaging Classification: Packaging

East Bloom

East Bloom is a packaging design for instant freeze dried tea powder. The form is based on the traditional Chinese jade seal, including its square base and knob, and is finished in soft macaron colors. The main material is food grade polypropylene. The base of the box carries an intaglio engraved brand motif, so the package can also be used as a stamp. A nested box system offers combinations from 8 to 60 capsule units. The square profile lets the powder gather along the inner corners for controlled pouring.

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Brand: Cheng Tian Sheng Design Type: Mineral Water Packaging Classification: Packaging

ASH2O

Ash2o is a packaging design for premium mineral water. The bottle holds water from Heavenly Lake in the Tianshan Mountains of Xinjiang, China. The silhouette follows the profile of the mountain range, and faceted geometric surfaces recall the form of the peaks. The body is made of glass and the cap is made of frosted plastic. The triangular shape gives a distinct grip when the bottle is opened, held and used. A multi-slide mold system was developed to shape the complex angled surfaces. The bottle can be reused after the water is consumed.

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Brand: Ximena Ureta Design Type: Wine Packaging Classification: Packaging

MontGras Handcrafted

MontGras Handcrafted is a wine label series created for five Chilean wines made from rare grape varieties harvested in 2020. Each label merges two pieces of art, the signature of the winemaker and a different typographic treatment of the vintage number, while a shared graphic line unites the five designs. The labels are printed on self-adhesive, uncoated, water-resistant paper that resists aging and ultraviolet light. Gold foil, die cutting, silkscreen varnish with relief and a matte protective varnish complete the finish. A wax capsule seals each bottle.

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Brand: Wen Liu Design Type: Baijiu Packaging Classification: Packaging

Xi Feng Jiu

Xi Feng Jiu Tian Qi is a packaging design for a premium Chinese baijiu. The bottle is made of local crystal, electroplated with gold and finished with laser engraved patterns. The cap is made of aluminium alloy and set with crystal diamond cuts. The form of the cap draws on the phoenix crown worn by brides in ancient China. The gift box is made of acrylic and has a distinctive shape. The lid rises like a curtain and gradually reveals the bottle. The movement recalls the lifting of the red veil in traditional Chinese weddings.

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Brand: Zhou Hong Design Type: Scent Sticks Packaging Classification: Packaging

Horse Year

Horse Year is a packaging series for incense sticks. The design centers on the seal script Chinese character for horse, combined with the linear language of Daoist talismans and smoke patterns. Five variants follow a color cycle based on the Five Elements of metal, water, wood, fire and earth. The five boxes can be placed side by side to form an image of a galloping horse. An inner tray is pulled out to reveal the incense and a blessing message. Uncoated paperboard, soy based inks and a molded pulp tray support recycling.

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Brand: Ebru Sile Goksel Design Type: Packaging Design Classification: Packaging

Melodi Chocolate

This design honors artisanal craftsmanship with a warm, inviting approach that sparks emotional connection and unwrapping delight. Typography is inspired by vintage European artisan confectionaries and signages, with each stamp emphasizing quality, heritage, and story. Designed for adaptability and scalability, the concept maintains a tactile, luxurious feel across all formats, from packaging, ensuring consistent elegance at every touchpoint. Rich textures, foil accents, and precise production techniques were carefully refined to deliver a high quality, gift worthy presentation.

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Brand: Kaoru Mizuno Design Type: Food Packaging Classification: Packaging

Have a Nice Can

Have a Nice Can is a packaging design for a handmade canned seafood brand. The range includes an individual sleeve, a gift bag for three cans and gift boxes for six, nine and twelve cans. The gift bag handle uses a rope that recalls a fishing port. The gift boxes combine bright orange for the sun and blue for the sea. Fish illustrations are printed on both sides of the sleeve, so the pattern continues when packs are placed side by side to form a store display. Environmentally friendly certified paper is used, and the cans are left unlabeled so they can be recycled easily.

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Brand: Antonia Skaraki Design Type: Olive Oil Bottle Classification: Packaging

Eleology

Eleology transforms olive oil packaging into a poetic and enduring design object. The pure white bottle recalls Greek village walls, while the delicate shadow of an olive branch suggests tradition, resilience, and renewal. Its sculptural form provides both ergonomic use and visual impact, while encouraging reuse as a vase or keepsake. Combined with a textured box that mirrors architectural surfaces, the design blends purity, sustainability, and cultural storytelling, turning everyday packaging into a timeless artifact.

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Brand: Burkan Ciftciguzeli Design Type: Plant Based Beverage Classification: Packaging

Nature Blend

Pinar Nature Blend is a packaging design for a family of plant based beverages. The design applies a simple, modern and holistic visual architecture to the herbal beverage category. Natural tones are combined with illustrative elements and photographic images of the contents. A clear hierarchy helps shoppers recognize each variant quickly. Sharp transitions are used instead of soft gradients, so printing on carton surfaces remains clean and consistent. The result reduces visual clutter and separates the product family from competing items on the shelf.

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Brand: Enfonad Design Type: Gift Box Classification: Packaging

Shangze Fruit Music Farm

Shangze Fruit Music Farm is a gift box for tomatoes, shaped like a retro cassette player. The graphics, colors and structure recall the visual style of the 1960s to 1980s. A music module is activated when the box is opened, playing the brand anthem adapted from a classic song. Flat illustrations of radios, sewing machines, film reels and palm leaf fans are used, together with the brand character Fanxi. Tomato shaped cavities inside hold the fruit and cushion it during transport. Orange is used as the main color to appeal to younger buyers.

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