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Explore 1029 award-winning designs tagged Packaging on Design Today.
This package was created for the yokan line launched by a long-established Japanese bean paste maker. While preserving the traditional value of yokan, it breaks away from the conventional heavy packaging style. The nostalgic yet casual design brings warmth and approachability, perfectly matching the organic and simple taste of the sweets. Welcomed even by those unfamiliar with wagashi, it has been highly acclaimed and has won numerous awards both in Japan and abroad.
Dukang Soullink is a packaging design for a twin-bottle liquor gift set. The set holds 580 millilitres of Baijiu in two bottles of 322 and 258 millilitres, with an alcohol content of 52 percent. The gift box measures 125 by 96 by 160 millimetres. Sound wave ripples are carved into the crystal-textured bottles, and the two bottles form one complete pattern when placed side by side. Silicone pads inside the box absorb shock. The design translates the theme of close friendship into a visual language for social drinking and gifting.
Cistanche Desertico is a packaging design for a plant based beverage made with cistanche deserticola peptide. The package is a compact box that fits easily inside a bag. The structure is lightweight and modular, so the drink inside can be removed after a single opening step. The box is made of white cardboard with gold foil stamping, which supports a minimal and formal visual style. The design moves away from the heavy look of traditional tonic packaging and addresses the daily habits of young office workers.
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Le Chateau XO is packaging for a cognac. The glass bottle has sharp geometric lines and a flattened profile that supports a firm grip. The base helps balance the bottle during pouring. The neck is finished with a gold metallic profile, engraved and knurled for texture, and topped by a dark closure with metal trims. The presentation box is clad in printed, embossed and foiled suede, with a light cream interior, a gold trim and dark wood grain outside. A booklet is held inside the box. The design aims to give the cognac a clear and elevated presence.
Inheritance is a packaging design for a Chinese liquor. The glass bottle has a minimalist form that combines round edges with a square base, echoing the traditional idea that heaven is round and the earth is square. The bottle cap is shaped like the hat of Su Dongpo and is easy to grip and open. Six illustrations narrate stories of the Three Su family and the values linked to it. The outer box is made of premium cardboard with embossing and UV coating. The design aims to present Chinese cultural heritage to consumers.
Naorai created a new form of sake by distilling it without heat, allowing the flavor of the sake to remain intact. To represent the depth and tranquility of Japanese culture, "shide" (paper streamers) are used to help connote a sacred area. To express the beauty of the sake, Nosigner traced the shape of a water-filled balloon created by surface tension and connoted the moment when purified water droplets drop.
Itsso Slimtissue is a premium facial tissue package with a slim cylindrical body. The shape is inspired by bamboo, with a narrow stem-like body and a curved lid. The main body is made of specialty paper, which allows printing across the full 360 degree surface for clear branding. The tissues are made from 100 percent bamboo pulp in two layers. The package is light and slim, so it is easy to carry and fits car cup holders. After the tissues are used, the case can be reused in more than 50 ways, such as a storage box or a pencil holder.
Challenger is a packaging design for a pair of spirits bottles. The design draws on two classic Chinese mythological stories, Nezha in the Dragon Palace and Wukong in the Heavenly Palace, and conveys a spirit of daring to challenge. The bottles are orange and blue and carry themed illustrations. The box is dark blue with gold rims, and elements representing Wukong and Nezha are printed on the front with embossing and gold stamping. The box opens as a double door at an oblique angle of 60 degrees and then stands upright on a flat surface.
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Slimram is packaging for a probiotic supplement intended for waist slimming in women. The box shape follows the curve of a female waist, so the product function is shown in a direct way. Varied patterns on the surface refer to changes in the human microbiome. The brand blue is combined with bright secondary colors. The box is made of recyclable PET and measures 80 by 39 by 160 millimeters. Laser hot stamping and embossing are applied to the surface. The design aims to set the product apart from standard probiotic cartons.
Tamausagi is a bottled Japanese tea brewed with Uji Gyokuro, a tea made with the traditional Uji method of Kyoto. The bottle has a simple form inspired by wabi-sabi, the Japanese aesthetic of simplicity. The symbol is a rabbit that guided the guardian god of Uji. The bottle depicts a moonlit night with thin clouds, a reference to the Gyokuro method of shading tea leaves from the sun. Gold decoration with a rough texture and a subdued gleam is applied. The black bottle blocks light and protects the tea. A circular window in the box reveals the rabbit symbol.
Jiugui Collector Product is a packaging design created for a commemorative edition of Chinese Baijiu liquor. Jiugui Liquor is a leading brand of rich flavor Baijiu in China, and the special collection is offered as a gesture of thanks to loyal consumers. The visual style of the package draws on traditional Chinese furniture, which has an antique character and a distinct Chinese aesthetic. Ornament, proportion and form follow this classical language. The design aims to match the taste of consumers within the target age group.
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Gota is a packaging design for skincare products. The design takes inspiration from the Maori tales of New Zealand. Three natural species of the country form the core visual elements: the mamaku fern in green, red alga in red, and the conus in blue. Figures of plant and animal fossils are shown on the outer box. The surface texture imitates natural stone, and embossed and debossed areas add depth. The cap is made of PP and ABS and carries the pattern of the key ingredients. The serum bottles use a rotating telescopic dropper.