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Brand: Beijing Jiaotong University Design Type: Brand Design Classification: Graphic Date: Saturday, 3 October 2026

SUMMER PALACE TOUR

Summer Palace Tour is a brand design created for an anniversary tour of the Summer Palace in Beijing. Three major architectural clusters are illustrated in a 2.5D style, covering more than 20 traditional Chinese buildings, in black, red and green. The design is applied to publicity materials, office supplies and souvenirs, printed on coated art paper and craft paper with screen printing and gold stamping. A craft paper box holds two posters, four key rings, adhesive tape, an envelope and a notebook. Visitors can carry the garden heritage by hand.

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Brand: Luo Baoquan, Feng Jiamin, Lv Zhiwei Design Type: VI Design Classification: Graphic Date: Friday, 2 October 2026

High Mountains Flowing Water

High Mountains Flowing Water is a poster and visual identity created for an exhibition of Chinese and Italian art. The design blends Eastern and Western elements to express cultural exchange. The Chinese characters for mountain and water are joined with English letters in one fluid calligraphic motion, and the letters M and W form a shape that recalls a Roman column. A palette of red, white and green refers to the Italian flag. The exhibition title, date and venue are set in larger type for quick recognition. Tote bags, fans and staff badges share the same visual design.

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Brand: PepsiCo Design and Innovation Design Type: Stainless Steel Bottle Classification: Advertising Date: Thursday, 1 October 2026

Gatorade Rookie Bottle

Gatorade Rookie Bottle is an insulated stainless steel water bottle designed for young athletes. The reduced size is easier for children to hold and drink from. A built-in carrying handle supports mobility, and a dent-resistant shell protects the bottle when dropped. A leak-proof straw cap limits spills. The double-wall stainless steel interior provides more than 24 hours of insulation. The design was developed with feedback from parents and youth athletes, who identified mobility, durability and cleanability as the main needs.

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Brand: sxdesign Design Type: Brand Identity Classification: Advertising Date: Wednesday, 30 September 2026

Nanpi Hardware

Nanpi Hardware is a brand identity created for a metalworking cluster in Nanpi County, Hebei, China. The mark combines a square and a circle drawn with tangent geometry. The resulting form reads as a gate and also as a target reticle, expressing focused precision. The positive space suggests the letter N, and a calibrated slit reveals the letter P in the negative space. A two parameter study generated 147 variants, each tested for clarity at 10 mm. The geometry also supports a three dimensional totem whose key views match the flat logo.

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Brand: Lei Wang Design Type: Placard Classification: Graphic Date: Tuesday, 29 September 2026

Culture to Technology Identity

Culture to Technology Identity is a poster designed for display in bus stop light boxes. In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, recalling the regional history and culture. The character gradually transforms into a circuit, ending in the four Chinese characters for Hefei High Tech. The poster measures 60 by 90 centimeters. The gradient blue tones are printed with spot color overprinting, and the circuit lines are coated with local UV varnish for a raised effect.

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Brand: Wen Liu Design Type: Packaging Classification: Packaging Date: Monday, 28 September 2026

Congtai Huofenzi V10

Congtai Huofenzi V10 is a packaging design for a premium baijiu, and it is the first zodiac themed release in the Huofenzi V Series. The bottle illustration shows a snake drawn by the aroma of Congtai baijiu, travelling from afar and transforming after drinking. The snake curves into a V shape that blends with the series logo. Molecular and yeast motifs, rice and traditional patterns are woven into the body of the snake. The illustration is applied to the glass bottle by a decal firing process. The bottle measures 105 by 105 by 308 millimetres.

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Design Idea of the DaySpecial CoverageSaturday, 26 September 2026

Innovative Concepts and Creative Ideas.

Every great design starts with a great idea. Everyday, we feature a highly innovative design idea or creative concept that shows original thinking and practical solutions. Explore award-winning concepts and inspiring visions from designers, artists, architects and innovators worldwide. Visit us everyday to get your daily dose of inspiration.

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