Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Flora Gin

Flora

Flora is a label design for a bottled gin produced in Chile. The design is inspired by the landscapes of the north and the south of the country, from desert mountains to Patagonian skies. Warm tones refer to sunrises over northern deserts, while cool tones refer to clouds on cold Patagonian days. The label is printed on textured martele paper, and gold foil is applied to the logo, the sun and the clouds. A special die cutting process shapes the label, and embossing marks the description panel. The bottle is closed with a wooden cork.

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Zona Branding and Packaging

Zona

Zona is the first hard seltzer of Angola, bridging local heritage with a contemporary aesthetic, featuring a brand identity inspired by the Huambo springs and the Okavango River. The design centers on a contemporary, bold aesthetic that uses monochromatic fruit based palettes and geometric icons to draw focus. A custom logotype incorporates a hidden water splash, symbolizing the essence of life and flow of the rivers. By combining vibrant colors with a clean, white based layout, Zona offers a fresh, uplifting visual experience that celebrates its origins through a young, design forward lens.

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Aquafam Packaging

Aquafam

Aquafam is a bottle designed for premium natural mineral water. The bottle is made of high white glass and shaped with rounded shoulders and a recessed base that recall karst mountain forms. Symbols inspired by the Hongya Tianshu petroglyphs are formed directly during molding, creating a tactile intaglio texture and reducing the use of ink. The cap is embossed with an ichthyosaur fossil motif and uses a standard twist off aluminum closure. The outer packaging is made of corrugated material from recycled pulp and is printed in two colors only.

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Seaside Home For Music Fans Marketing

Seaside Home For Music Fans

Seaside Home For Music Fans is a scenario based marketing project created for a music and arts festival held in Aranya. The iconic cube of the brand was transformed into a searchlight, joined by gradient coastline colors and audio waveform shapes. Offline exhibition areas offered multisensory displays and music related games through interactive installations. An interactive live stream allowed remote audiences to tour the areas and watch performances. The venue was built with a lightweight steel frame, renewable materials and low emission paints and fabrics. More than 70,000 fans attended.

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Sakura Shimizu Packaging

Sakura Shimizu

This package was created as a branding project for a floral artist. All of the brand's tools were created in a uniform gray color, which shows the true colors of the flowers. The packaging is designed in a simple achromatic color so as not to detract from the quality of the client artist's work. The symbol is based on the typography of a Japanese character meaning "flower", and all brand tools are created around this symbol. By using this "kanji" symbol, the client communicated to consumers its position as a Japanese floral artist.

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Longpai Soy Sauce Packaging

Longpai Soy Sauce

Longpai Soy Sauce is a packaging design for a premium soy sauce intended for Hunan style stir fry cooking. The bottle is made of clear glass and measures 73.5 by 73.5 by 217.5 millimetres. A paper label contrasts with the glass and carries cultural motifs drawn from Hunan cuisine and from traditional small vat brewing and sun drying methods. The bottle form is shaped for a secure grip and controlled pouring during fast cooking. The design links the product to its cooking context and improves recognition on retail shelves.

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Design Legend of the Day

Legendary Designers and Their Award-Winning Works.

Design Legends are famous designers who make our World a better place with their good designs. Discover legendary designers and their innovative product designs, original art works, creative architecture, outstanding fashion designs and design strategies. Enjoy and explore original design works of award-winning designers, artists, architects, innovators and brands worldwide.

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