Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Jiugui Collector Product Packaging Design

Jiugui Collector Product

Jiugui Collector Product is a packaging design created for a commemorative edition of Chinese Baijiu liquor. Jiugui Liquor is a leading brand of rich flavor Baijiu in China, and the special collection is offered as a gesture of thanks to loyal consumers. The visual style of the package draws on traditional Chinese furniture, which has an antique character and a distinct Chinese aesthetic. Ornament, proportion and form follow this classical language. The design aims to match the taste of consumers within the target age group.

Continue reading about Jiugui Collector Product Packaging Design

 
Gota Skincare Packaging

Gota

Gota is a packaging design for skincare products. The design takes inspiration from the Maori tales of New Zealand. Three natural species of the country form the core visual elements: the mamaku fern in green, red alga in red, and the conus in blue. Figures of plant and animal fossils are shown on the outer box. The surface texture imitates natural stone, and embossed and debossed areas add depth. The cap is made of PP and ABS and carries the pattern of the key ingredients. The serum bottles use a rotating telescopic dropper.

Continue reading about Gota Skincare Packaging

 
HLJ Nine and Eighteen Natures of China Product Packaging

HLJ Nine and Eighteen Natures of China

HLJ Nine and Eighteen Natures of China is a packaging series for health products based on plant and animal extracts from the Heilongjiang region. The packaging uses symbolic colors, traditional brush calligraphy and a consistent graphic style to present each raw material in a direct and intuitive way. The boxes are made of sturdy cardboard and finished with matte lamination and embossing, which strengthen the texture of the text and graphics. Foil stamping is added on selected lines. The series keeps one shared visual identity while allowing each product to remain recognizable.

Continue reading about HLJ Nine and Eighteen Natures of China Product Packaging

 
Anti Sun Damage Series for Children Packaging

Anti Sun Damage Series for Children

Anti Sun Damage Series for Children is a sunscreen packaging range created for young users. The series carries a sunlight shield symbol that communicates the protective function of the products. Three containers share an isosceles triangle form inspired by snow mountains, and a wave shape at the base of the cap completes the mountain image. The packaging changes colour according to ultraviolet intensity, reminding children to apply sunscreen. Rounded ergonomic bodies allow a comfortable grip, and an internal conduit prevents the contents from seeping out.

Continue reading about Anti Sun Damage Series for Children Packaging

 
Remaking Art Brand Identity

Remaking Art

Remaking Art is a brand identity created for a culture communication company. The logo joins the initial letters R and A into a symmetrical mark, connected by lines that suggest a reflection in water. A horizontal line recalls a scale and is kept from the earlier logo to express fairness and integrity. The visual system uses lines to divide printed materials, packaging and interior displays, so the same look is held across different sizes and materials. The design conveys symmetry, integration and renewal.

Continue reading about Remaking Art Brand Identity

 
Fold Traditional Chinese Medicine Teabag

Fold

Tests have shown that the effective ingredients concentration of ordinary hanging teabag liquid is only 40 percent of that when directly brewing medicine. This is because ordinary teabags wrap medicine inside, making it difficult for water to flow smoothly from the inside out. This design aims to increase the effective drug concentration and reduce medicine waste. We also hope to use origami technique to save more volume in the product to implement sustainable design concepts. When water is poured into it, it will unfold layer by layer from a flat folded shape, forming a barrel structure.

Continue reading about Fold Traditional Chinese Medicine Teabag