Packaging Design

Explore 37 award-winning designs tagged Packaging Design on Design Today.

Brand: Edmund Lim Design Type: Packaging Design Classification: Packaging

Courage 2.0

The power of minimalism: stripping back to essentials. The use of clean lines, ample white space, and subtle typography creates a sense of clinical authority while enhancing legibility. A clutter-free layout allows key information to stand out: active ingredients, scientific benefits, and dermatological endorsements, fostering trust and clarity. Maximizing color dynamism: a new approach to vibrancy. The design packaging leverages fully maximized, dynamic, and vibrant colors while maintaining scientific credibility. Deep, rich tones such as navy or emerald convey dermatological expert.

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Brand: Ebru Sile Goksel Design Type: Packaging Design Classification: Packaging

Eau De Lamour

Eau de LAmour is a quiet object, a botanical love letter shaped by plants. The fragrance and its packaging do not seek to impress, but to belong. Crafted solely from organic essential oils and free from synthetic additives, the purity of the formulation is reflected in the restraint of its design. Inspired by apothecary rituals and botanical traditions, soft surfaces, warm hues, and subtle detailing create a calm, intentional expression of luxury rooted in honesty and closeness to nature.

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Brand: Zhou Jingkuan Design Type: Packaging Design Classification: Packaging

Tao Hua Ji

Tao Hua Ji is a gift box packaging design for a snack that helps nourish the skin and is aimed at women. A three dimensional blooming pink peach blossom serves as the main visual element, reflecting the brand name and the brand visual assets. Gilding and relief printing give the petals a layered texture that stays visible from a distance on crowded store shelves. A handle allows easy carrying, so the box suits gift giving. Inside, a transparent PET layer is printed with patterns and the key product features.

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Brand: Iman Alemozaffar Design Type: Packaging Design Classification: Packaging

Honey

Honey is a packaging design created for honey. The form is derived from the hexagonal cells of a beehive, with hexagonal volumes stacked together. Honey is made from a combination of glass and wood, and the complete set is placed in a hard box. The labels refer to the natural habitats of bees, such as forest, mountain and plain, and a wooden door supports the same theme. After the product is consumed, the container can be reused to store jam, nuts, dried fruits or spices. Each unit measures 170 mm in width, 170 mm in depth and 165 mm in height.

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Brand: Zhou Jingkuan Design Type: Packaging Design Classification: Packaging

Royal Enclosure 1619

Royal Enclosure 1619 is a wooden gift box created for deer antler slices, a traditional Chinese tonic. A metal dragon seal rests on the lid and serves as the key. The magnetic dragon head must be lifted before the wooden box can be opened to the left and right. The base of the dragon head is engraved with the brand logo and can be used as a stamp. Royal motifs are presented through modern graphic design and recall the imperial hunting ground of the Qing Dynasty. The opening sequence gives the package a sense of ritual.

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Brand: CONS PROS Design Type: Packaging Design Classification: Packaging

White Album

White Album is a packaging design for a music album, shaped as a buildable spacecraft model. The outer box is pure white and holds a sketch patterned slipcase, with UV printing that reflects rainbow light. The lid is decorated with silver foil stamping and a three dimensional graphic. Two panels and a transparent cabin assemble into a bird inspired craft that serves as a desktop ornament and a phone stand. An NFC chip gives access to the digital album, and the CD is stored in the base. The lyric booklet unfolds into a poster.

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Brand: Lampo Leong Design Type: Packaging Design Classification: Packaging

Imperial Gift Box

The design of the Six Treasures Imperial Tea Gift Box draws inspiration from the Chinese imperial dragon robe. The square box features a circular silk embroidery of double dragons on one side and a peony, the national flower of China, on the other, symbolizing harmony between heaven and earth. Its twin lids open inward like butterfly wings, revealing shimmering golden tea crystal bottles that evoke imperial nobility. Chinese calligraphy and seal elements incorporated into the logo and packaging highlight the transformation of classical aesthetics into contemporary design.

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Brand: Alara Selin Murkozoğlu Design Type: Packaging Design Classification: Packaging

Sushico

As the first and most widespread Far Eastern restaurant chain in Turkey, Sushico's packaging design reinterprets the brand's essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette, led by Japanese red, and carefully selected typography, aligned with the brand's spirit, complete a minimal yet powerful system.

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Brand: Ebru Sile Goksel Design Type: Packaging Design Classification: Packaging

Melodi Chocolate

This design honors artisanal craftsmanship with a warm, inviting approach that sparks emotional connection and unwrapping delight. Typography is inspired by vintage European artisan confectionaries and signages, with each stamp emphasizing quality, heritage, and story. Designed for adaptability and scalability, the concept maintains a tactile, luxurious feel across all formats, from packaging, ensuring consistent elegance at every touchpoint. Rich textures, foil accents, and precise production techniques were carefully refined to deliver a high quality, gift worthy presentation.

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Brand: Huang junjie Design Type: Packaging Design Classification: Packaging

Jiugui Collector Product

Jiugui Collector Product is a packaging design created for a commemorative edition of Chinese Baijiu liquor. Jiugui Liquor is a leading brand of rich flavor Baijiu in China, and the special collection is offered as a gesture of thanks to loyal consumers. The visual style of the package draws on traditional Chinese furniture, which has an antique character and a distinct Chinese aesthetic. Ornament, proportion and form follow this classical language. The design aims to match the taste of consumers within the target age group.

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Brand: E2W Studio Design Type: Packaging Design Classification: Packaging

Threegun

Since its establishment, Threegun has consistently used red, a color deeply rooted in Chinese tradition, as a core element of its visual identity. The red hue is considered one of the essential assets that must be retained within the brand's visual system. The systematic use of grid systems in packaging unifies the layout. As for the package background, designer have modernly integrated the character Three into the pattern design. This motif has become a key visual asset for Threegun, continuing to play a significant role in their subsequent visual design.

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Brand: Ebru Sile Goksel Design Type: Packaging Design Classification: Packaging

The Goodness Co.

Goodness Bars redefine functional snacking with a design inspired by the sky's natural color transitions, aligning with the body's circadian rhythm. Each bar features a unique gradient reflecting different times of day, creating a seamless spectrum when placed together. This design enhances the appeal of functional ingredients, making them more desirable while redefining healthy snacking. By merging scientific credibility with emotional engagement, it transforms an intimidating ingredient list into a visually captivating and trust driven experience.

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