Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Wanmu Qianjin Astragalus Tea Packaging

Wanmu Qianjin

Wanmu Qianjin is a gift set packaging for astragalus tea. The emerald green outer box carries an engraved gold plated metal plaque inspired by Qing imperial seals. Textured paper suggests forest scenery, and gold flecked patterns refer to astragalus resources. Opening the box reveals a gilded interior with three golden drawers that assemble into a Saihanba landscape. Each drawer holds ten sachets, giving a thirty day supply. The packaging is refillable, and one sapling is planted for each purchase.

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Bellamy Sans Typeface

Bellamy Sans

Bellamy Sans is a contemporary sans-serif typeface that reimagines the grotesque style through a refined, modern sensibility. Rooted in the traditions of Swiss typography, it upholds the core principle of neutrality while introducing a softened approach to the rigidity characteristic of classic grotesques. Subtle contrast and meticulously crafted curves lend the typeface an understated expressive elegance, with a clarity that emerges without reliance on superfluous ornamentation.

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Qili Perfume

Qili

Qili is an artistic fragrance brand that explores nature and the inner world. Its name, meaning 'all things coexist and all things are connected,' expresses the concept of harmonious symbiosis with nature. Integrating Eastern philosophy and modern aesthetics, the brand presents consumers with a fusion of senses and rationality through its profound design language. This not only gives Qili perfume a special appearance but also highlights the brand's infinite expression of fragrance in form.

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Samarqand Baklava Qazvin Packaging Design

Samarqand

Samarqand is a packaging design for Qazvin baklava, a traditional Iranian sweet made mainly from powdered pistachios. The cardboard box is printed by offset with a UV base and finished with a matte water based coating that creates a tactile texture. Embossing adds detail and focus in selected areas, while metallic green and gold colours suggest value. The illustration combines traditional and modern Iranian styles, using pistachio images and diamond shapes that recall the form of the pastry. A single unit box is also offered for smaller purchases.

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Omar Khayyam Poster

Omar Khayyam

Omar Khayyam is a series of urban posters that present the poetry of the Persian poet Omar Khayyam. The posters mark the 975th anniversary of the poet's birth. Each poster combines Persian typography with an English translation placed in the upper left area. The type design draws on classical Persian calligraphy and is refined for legibility in busy public settings. Each poster measures 150 by 107 centimeters and uses CMYK color at 300 dpi. The series was shown in metro stations and other public spaces in Tehran.

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Rotary Sans Typeface

Rotary Sans

Rotary Sans is an OpenType sans-serif typeface with geometric structures and slight shape variations. It includes pear-shaped ink traps that aid legibility and add a distinct visual element. The typeface provides a full Latin glyph set, plus alternative characters and ligatures, for various typographic uses. Its design emphasizes clarity and consistency, suitable for contexts such as branding. Rotary Sans comes in multiple weights and styles, usable in both digital and print formats where legibility and uniform appearance are needed.

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