Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Zhen Yuan Zeng Baijiu Packaging

Zhen Yuan Zeng

Zhen Yuan Zeng is a packaging design for an aged baijiu, a traditional Chinese spirit. The bottle is made of ceramic and shaped as a modern version of the traditional liquor jar. Precise geometric facets refine the classic form and reduce its visual weight. The rippled cap refers to the slow aging of the liquor inside the jar. The bottle is wrapped in sulphate paper, which softens the outline and partly conceals the form. The paper is peeled away by the consumer, so the bottle is revealed step by step. The package measures 85 by 85 by 165 millimeters.

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Guojiao 1573 Baijiu Packaging

Guojiao 1573

Guojiao 1573 is a limited-edition packaging design for a premium Chinese baijiu. The design draws on the loong, an auspicious figure in Chinese culture. Three-dimensional sculpting presents the loong across both the bottle and the outer packaging, and parts of the figure stay concealed within the forms. The bottle is made with an ancient kiln-fired ceramic technique and is shaped by hand. The package measures 205 by 170 by 295 millimetres. The calm and refined form invites the consumer to explore and open the package.

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Koya Golden Dragon XO Alcoholic Beverage Packaging

Koya Golden Dragon XO

Koya Golden Dragon XO is a packaging design for an alcoholic beverage. The glass bottle is shaped like an oak aging barrel. A zinc alloy dragon, precision cast and polished, coils around the bottle as a symbol of strength and prosperity. The cap is shaped as a dragon head, so the liquor appears to flow from the mouth of the dragon while pouring. The outer case is made of rigid board with a gold metallic finish, crimson details and classical dragon illustrations. A metal handle makes the case easy to carry. The design joins Eastern symbolism with Western brandy tradition.

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Ghaffari Packaging Redesign

Ghaffari

Ghaffari is a packaging design developed for a range of chemical products. The design follows a minimal method in which extraneous elements were removed to highlight essential information. Bold typography and a proprietary color palette support recognition on the shelf. The labels are produced with in-mould labeling technology. The visual system was adapted to products of different dimensions and sizes, so one language covers the whole portfolio. The intent was to unify a fragmented identity and allow growth across markets and media.

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The Brollach Single Malt Irish Whiskey

The Brollach

The Brollach is a disruptor. Born of tradition but unbound by convention, it is a whiskey that is at once a proud product of Irish history, yet charts a new path. It is the culmination of a long and personal search for a whiskey worthy of honouring family, one that would be amongst the finest Irish whiskeys ever produced. It is a whiskey of unparalleled distinction, embodying the design, craft, skill and attention to detail that The Craft Irish Whiskey Co. pour into every bottle.

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Edible Heritage Gift Set

Edible Heritage

This design project bridges 18th century heritage with contemporary gift culture. Inspired by the 1774 Sinkang Manuscript, the work integrates the endangered Hokkien language into a honey castella gift set. Through archival reinterpretation and sustainable packaging, the design connects historical maritime trade with food craftsmanship. By imprinting scripts directly onto the cake surface, it transforms historical writing into a tangible experience. The inclusion of female historical witnesses creates a renewed connection between ancient land deeds and everyday life.

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