Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Colorful Zhangzhou Brand Product Packaging

Yangchao Wu Brand Product Packaging Packaging Sunday, 24 May 2026

Colorful Zhangzhou

Colorful Zhangzhou is a packaging and identity system created for a city brand. The design covers a visual identity system, gift packaging, an offline experience space and an online life service platform. Red and the daffodil flower are used as the main themes, drawing on local history, customs and architectural patterns. Separate themes are developed for products such as mooncakes, tea and souvenirs. Each box measures 260 mm in width, 260 mm in depth and 140 mm in height. Innovative packaging structures improve protection during transport, and sustainable materials are used.

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Seven Hills Whisky Beverage Packaging

Gajdos Gajdos Beverage Packaging Packaging Saturday, 23 May 2026

Seven Hills Whisky

The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji Aszúlike character, thanks to the barley malt smoked over organic Tokaji Aszú grape pomace. The modern, sleek characteristics of the label are derived from the iconic 7 shape of the Sevenhills logo, delicately counterpointed by the abstract representation of smoke, which playfully wraps around the bottle.

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Bonita Pour Femme Perfume Packaging and Structure Design

Vishal Vora Perfume Packaging and Structure Design Packaging Friday, 22 May 2026

Bonita Pour Femme

Bonita Pour Femme is a perfume bottle and outer packaging design created for the Gulf region, the Middle East and Africa. The design expresses fashion, class and femininity, and the form takes inspiration from the hobo handbag. The bottle is made of brown coated glass with a gold plated ABS collar and cap. The handle is woven from polyurethane leather. The outer hard box is dark brown and carries a gel label for branding. The box measures 165 mm in height, 135 mm in width and 50 mm in depth.

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To Meet Apple Packaging Design

Ziqiong Li Apple Packaging Design Packaging Thursday, 21 May 2026

To Meet

This design adopts minimalist aesthetics with vivid colors. A signature oversized apple on the product packaging cover creates a striking visual. This unique feature makes the packaging stand out in any display, helping consumers easily recognize the product later. It also builds the brand's visual image, enhancing brand recognition and achieving the marketing goal of better memorability through repeated exposure.

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Client Vs Designers Board Game

Benny Leung Board Game Graphic Wednesday, 20 May 2026

Client Vs Designers

Client Vs Designers is a board game for two players, inspired by the adversity between clients and designers. The design draws on the traditional game Animal Chess and adapts its structure into a playful format. Key job positions on each side are illustrated and given different rankings, so the two players can battle and overpower each other. Common points of frustration for each side act as traps. The playing pieces are transparent acrylic cut to shape and screenprinted with illustrations. The board is printed with metallic colors on paper that recalls the original game.

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Utsuroi Sake Packaging

MAHO SEKIZUKA Sake Packaging Packaging Tuesday, 19 May 2026

Utsuroi

The design of this set of three Daiginjo aged sake bottles combines innovative slit-animated packaging with artisanal craftsmanship. The dynamic logo transitions illustrate the brewing years of 2004, 2012, and 2019, while the act of opening symbolizes the sake's aging process. Clear varnish and silver foil seals enhance the unique amber hues of each vintage. Balancing elegance and cost efficiency, the minimalist design highlights the intrinsic beauty of sake, offering a profound and timeless experience for recipients.

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