Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: Alexander Cherkasov Design Type: Packing Classification: Packaging

Love&wash

Love&wash is a packaging design for a range of laundry products, including washing powders, washing gel, capsules and stain remover. The concept expresses care through a simple metaphor of clothes that embrace each other. On the label of the powder for colored fabrics, an orange T-shirt and a denim shirt hug. The letters of the logo are pressed together to repeat the same idea. Background colors separate the products, while blue typography suggests freshness and purity. The packaging is made of cardboard and plastic, and biodegradable materials are planned.

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Brand: Hee soo Son Design Type: Korean Health Food Store Classification: Packaging

Darin

The 'Darin' is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s.

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Brand: Wei Dai Design Type: Honey Packaging Design Classification: Packaging

Yagumitan

Yagumitan is a packaging design for high-end wild honey. The product name refers to the honey seeker in the valley. The glass bottle is shaped with diamond-like cut facets that express the scarcity and the quality of the honey. Colored glass is used to bring out the color and the texture of the honey inside. The outer box is formed as an undulating valley, and the gap between the valleys takes the shape of a compass to suggest searching. Contour lines and mountain cuts represent the cliffs where the wild honey is collected.

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Brand: Suzhou SoFeng Design Co.,Ltd. Design Type: Biluochun Tea Package Classification: Packaging

The Meaninghall Tea

The Meaninghall Tea is a packaging design for Biluochun green tea. Biluochun is a green tea produced in Luxiang, a small town beside Tai Lake in Suzhou, China. The packaging is made of special art paper with a mottled texture that recalls the old walls of the town center. Simple line graphics combine the symbols of the mountain, the lake and the hall into one landscape image. Hot stamping is applied to express the natural character of the tea. Elaborate illustration is avoided, so the local culture is presented in a calm and contemporary way.

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Brand: li zuo Design Type: Packaging Design Classification: Packaging

The Soul of Maotai Flavour Wu

Wu is a packaging design for a high-end Maotai flavour liquor. The bottle is shaped like a drop of liquid, expressing the idea that the liquor inside is a refined essence. The glass surface is glazed and the logo is gilded. The outer box is made of natural wood carved with a water grain pattern, which echoes the bottle form and can be recycled. A wood carved glass mould was used in production. The complete set measures 260 mm wide, 140 mm deep and 300 mm high. The design helps buyers understand the character of the liquor.

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Brand: Salvita Bingelyte Design Type: Packaging Classification: Packaging

Holiday Gift Set

Holiday Gift Set is a packaging design for a collection of consumable holiday gifts. The set contains an 80 g chocolate bar, a 40 g herbal tea package, a 200 g jar of natural honey and a 140 g cinnamon scented candle. The illustrations are inspired by Zemyna, the Lithuanian earth goddess, shown here as a modern figure wearing sneakers and headphones. The long white hair of the goddess recalls snow and familiar festive images. A muted natural colour palette reflects the ingredients. Offset, flexography and digital printing are used.

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Brand: Sherry Kuo Design Type: Packaging Classification: Packaging

Patisserie Chez Mikki

Patisserie Chez Mikki, a sweet delicatessen based in Tokyo, aimed to differentiate themselves in a competitive market through a new packaging design. The objective was to establish a distinctive selling point and strengthen the brand image by creating a robust identity with a cohesive visual appearance that highlights the uniqueness of each product. The resulting redesign featured pastel colors and witty messaging that creates an emotional connection with consumers, leading to increased retail sales and supporting the local community since the introduction of the new design.

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Brand: 33 and Branding Design Type: Rice Package Classification: Packaging

Songhua River

Songhua River Rice, is a high-end rice product under SOURCEAGE Food Group. As the traditional Chinese festival - the Spring Festival approaching, they design through a beautifully packaged rice product as gifts to customers of the Spring Festival gifts, so the overall design needs to echo the festive atmosphere of the Spring Festival, highlighting the traditional Chinese cultural elements and auspicious good meaning.

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Brand: TIGER PAN Design Type: Sugar-free Sparkling Water Classification: Packaging

Jianlibao Wepop

Wepop is packaging designed for a sugar-free fruity sparkling water. The PET bottle has a simple shape that becomes narrower towards the top. A silk-screen matte film gives the surface a stable grip and a soft feel. The typeface uses a pixel effect, and each character is split into separate strokes that act as building blocks. Fruits are illustrated in a pop art style, with contrasting colors of high purity marking the four flavors. The packaging aims to present a healthy drink to young consumers.

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Brand: Kang Jiang Design Type: Cosmetic Classification: Packaging

Woman Flower

This collection is inspired by the exaggerated clothing styles of medieval European ladies and the bird's eye view shapes. The designer extracted the forms of the two and used them as creative prototypes and combined with product design to form a unique shape and fashion sense, showing a rich and dynamic form.

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Brand: Wen Liu Design Type: Beverage Classification: Packaging

Yedao Lugui Baijiu

Yedao Lugui Baijiu is a packaging design for a liquor brand from Hainan Province in southern China. Eight well-known scenic spots of Hainan are presented as illustrations on the front of the glass bottle. The neck label is set apart by a different colour. The outer box is made of acrylic and paper, so the illustrated bottle inside can be clearly seen. Gold stamping and silk printing are applied to the box, and the bottle is finished with a roasted flower craft. The simple blue colour scheme reflects the local culture and tourism of Hainan.

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Brand: Qian Xiang Design Type: Packing Classification: Packaging

The Tea

Pony Pack Tea is a gift packaging design created for premium tea. The concept follows the long history of tea making, in which traditional methods are preserved and combined with modern production management. Chinese characters written in the styles of different periods are layered on the surface to express quality carried across time. The set includes a box and a canvas bag closed with a tightening rope knot. Simple textured paper is used, with screen printing, bronzing and embossing. The forms recall tea columns and tea cakes.

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