Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: Zhu Hai, Wang Huan Design Type: Liquor Packaging Classification: Packaging

Tang Dynasty Mizao Golden Top

Tang Dynasty Mizao Golden Top is packaging for a premium Chinese liquor. The golden bottle cap is inspired by the golden roofs of the palaces of the Tang Dynasty. The bottle body follows the pottery making technique of the Tang Dynasty and is made of polished ceramic with lead-free glaze. Cloisonne colors and palace decorative patterns cover the body, together with painted motifs of auspicious cranes with lotus and four sacred animals. The rounded form fits the palm, and the hollow top adds friction so that the cap can be opened easily.

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Brand: Blackandgold Design (Shanghai) Co., Ltd. Design Type: Kid Milk Classification: Packaging

Small Satine

Small Satine is packaging for an organic milk product made for children. The design extends the Satine milk brand and keeps its logo and its white and green colours. A character named Small Satine appears on the front panel, resting on the grass beside a calf. The back panel shows a wide view of the dairy farm, drawn in a light and simple style. The product name is set in a font suited to children, and nutrition information is presented clearly for parents. The inner pack is a paper carton.

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Brand: Antonia Skaraki Design Type: Wine Label Classification: Packaging

Sun Rose

Sun Rose is a wine label created for a Greek winery. The design takes its inspiration from the horizon that divides the earth and the sky. All the information that describes the wine is placed on the lower part of the label, where the earth is shown. The logo is set high above, in the position where the sun would appear. A minimal approach is used, so the graphic elements do not distract from the colour of the wine. The label is made of paper and is applied to a glass bottle. The project was completed in 2018 in Athens.

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Brand: Jie Yang Design Type: Sauce Classification: Packaging

Gift of Huangyao

Gift of Huangyao is a gift packaging design for a seasoning sauce made in Huangyao ancient town, Guangxi, China. Three layers of hollowed out carved paper are placed one behind the other to form a three-dimensional scene. The outer layer shows gatehouses, archways and bridges. The middle layer shows pavilions and local life. The inner layer shows mountains and rivers. The arrangement recalls a traditional Chinese courtyard home. The bottle cap takes the shape of a bluestone road. Degradable paper is used as the main material.

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Brand: Zhu Hai Design Type: Packaging Classification: Packaging

Sanvinga Xiaofengtan Liquor

Xiaofengtan is packaging for a high-end Chinese liquor. The bottle shape is derived from the ceramic jars traditionally used in China to store liquor, reshaped in a simple form suited to modern taste. The rounded body fits the palm of the hand, which makes the bottle easy to hold and helps prevent slipping. The golden cap has vertical corrugated lines and opens easily. Golden dots form a texture on both the bottle and the compact cube box, which measures 130 by 130 by 135 millimeters. The box is made of degradable paper, and the reduced size lowers material use.

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Brand: Spiros Gizas Design Type: Cosmetic Box Classification: Packaging

Aenaon

Aenaon is a cosmetic box designed so that light passes through the packaging and the product inside. The box is made of Rives Sensation Mat paper of 370 grams with FSC certification. The exterior is printed in black in an abstract monochrome pattern and embossed on all sides. Cut openings create transparency and clarity. Inside, composite paper bases form a set of shapes that hold the product in place. Each box is assembled by hand, with close attention to the inner bases. Two sizes were produced, and the paper can be recycled after opening.

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Brand: Jiahuizi Xu Design Type: Bionic Chinese Baijiu Packaging Classification: Packaging

Guotai Panda

Guotai Panda is a ceramic bottle designed for Chinese baijiu. The bottle uses abstract bionic forms to represent a panda. A groove in the bottle body forms an abstract panda arm and combines the bionic shape with ergonomics. The groove is non-slip and makes the bottle easier to hold. The bottle is held by the groove while the metal cap is turned with the other hand. The body of the bottle is streamlined and dynamic. The black, white and gold colors express oriental philosophy. The capacity is 500 millilitres.

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Brand: Wen Liu Design Type: Beverage Classification: Packaging

Happy Ginger Ale

Happy Ginger Ale is a packaging design for a ginger beverage sold in aluminum cans. Each can measures 115 millimeters in length, 66 millimeters in width and 66 millimeters in height. The main visual is a hand drawn illustration of four characters named Ginger Man, Ginger Lady, Ginger Grandma and Ginger Kid. The four figures represent men, women, older people and children. Each character holds a can and shows a satisfied expression. The simple and lively style aims to build an emotional connection and to invite consumers to taste the ginger flavor.

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Brand: Antonia Skaraki Design Type: Limited Edition Packaging Classification: Packaging

Bochery

The cosmos. An experience through space and time. The space you need to develop and blossom and the time you need for yourself to heal. Prosperity and illumination of the body and mind was the inspiration while developing the concept for the brand and how one could reincarnate onto the optimum self, the one with love, respect, and admiration for who he/she is. The box is designed using the logo (an illuminated drop) as a gate you need to pass through, so you can enter Bochery's world and reach your true self.

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Brand: PepsiCo Design and Innovation Design Type: Packaging Classification: Packaging

Mtn Dew AMP Game Fuel Launch

Mtn Dew AMP Game Fuel Launch is a beverage packaging and brand identity design for a ready to drink performance drink made for gamers. The visual identity is built to suit the gaming and e sports environment while avoiding common cliches. A strong graphic foundation supports future products, partnerships and consumer experiences. A complete set of launch assets was developed, covering the brand, the product and the consumer experience. The design aims to present the drink in an authentic way to e sports athletes and gamers.

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Brand: Xiaomi Design Type: Sonic Electric Toothbrush Classification: Packaging

Mitu

Mitu is the packaging for a sonic electric toothbrush designed for children. The box is made of paper and contains no plastic. Cartoon elements and children illustrations cover the surfaces, so unpacking resembles the reading of a picture book. A pull-out drawer reveals a sequence of images that moves from tooth decay to dental plaque and finally to shiny teeth as the box slides open. After unpacking, the box can be kept as an illustrated book or a toy. The packaging protects the toothbrush and helps children build interest in brushing.

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Brand: Wen Liu Design Type: Beverage Classification: Packaging

Wiseman Beer

Wiseman Beer is a packaging design for a bottled beer aimed at young consumers in China. The bottle is made of glass and plastic, the cap is made of metal, and the label is made of paper. A bold red and white icon is applied directly to the bottle, and a large red area expresses energy and passion. The packaging measures 230 millimetres in width, 60 millimetres in depth and 60 millimetres in height. The intent is to give beer packaging a modern look that matches the free and playful character of young people.

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