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Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Professor Watermelon Mouthwash Packaging

Professor Watermelon

Professor Watermelon is a mouthwash packaging design created for young consumers. The bottles are made of a degradable PET material, and the labels are printed on special paper with spot color technology. The large bottle holds 550 ml and has a separate outer cap marked with a capacity scale, so the mouthwash can be measured and poured without direct contact. A smaller bottle of 100 ml is also offered for travel. The small bottle can be refilled from the large bottle and used again. The overall form is simple and compact.

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Ideamix Lab Drink Packaging

Ideamix Lab

Ideamix Lab is a packaging design for a fruit tea beverage series. The series includes three flavors: strawberry black tea, mango jasmine green tea, and green plum green tea. Each flavor is marked by a distinct color, so the three types can be easily distinguished. The front of each container shows geometric fruit graphics that indicate the flavor and carry the brand identity. The drinks contain no additives and no sugar. Each container measures 65 mm in width, 65 mm in depth and 115 mm in height.

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The Drum of Heaven and Earth Packaging

The Drum of Heaven and Earth

The Drum of Heaven and Earth is a jar packaging design for a 25 kg Chinese Baijiu liquor. The form resembles an ancient war drum, inspired by the drums of the Tang Dynasty general Guo Ziyi. Embossed dragons and Pixius, auspicious beasts of Chinese tradition, are joined by calligraphy in a three-dimensional relief that can be felt by hand. Gilding and embossing give the surface a rich texture. The drumsticks on both sides can be used as containers, so the liquor can be shared. The packaging measures 565 by 209 by 742 mm.

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Chiang Hu Baijiu

Chiang Hu

It is committed to the Chinese traditional wine (white wine, rice wine, yellow rice wine, fruit wine, etc.) combined with the modern trend to make new Chinese expression, international expression. On the front of the bottle is an elaborate engraving of birds. On the opposite side of the bottle is the landscape of China's Fenhe River, the birthplace of the winery. Through the wine, the birds fly above the mountains and rivers, expressing lofty aspirations.

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Smoothies Food Branding

Smoothies

In a world that is constantly on the move and time is pressing, Jean Paul Lab smoothies respond by cycling in six packs full of fun and great flavors. Cyclists become the symbol of freedom. In all seasons they move unconventionally boldly, discovering ways that fill their lives with pleasure, just like the taste hidden in smoothies. It's time to let go and travel to the magical world of flavors of Jean Paul Lab following the routes of pleasure.

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Cheetos Redesign Packaging

Cheetos Redesign

Cheetos Redesign is a snack food packaging design created for a corn snack brand in Mexico. New national regulations banned the use of characters on packaging, so the long-standing mascot was removed. A large letter C was developed as the central graphic asset. The letter is typographic, playful and distinctive, and it works across the full flavour range. The design can also be adapted for local markets. Each pack measures 132.5 mm in width and 250 mm in height. Production uses flexographic printing on a foil substrate.

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Snow Time L Wine

Snow Time L

Gu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.

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Green Boat Song Packaging

Green Boat Song

The packaging is for an agricultural product. It uses Klein blue in a large area to create professional atmosphere, reflect the quality of products and emphasize the brand feature of organic. Its main body adopts exquisite woodcut prints, depicting freely growing hens and breeding environment. Surrounding vines and flowers brings a sense of nature and purity. The layout of product information enriches the picture content, and at the same time, it also gives enough space to breath.

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H900 Packaging

H900

H900 is a packaging design created for a hair dryer. The packaging is inspired by the high-speed motor, the impeller and the air duct placed inside the product. Complex internal circuits and air ducts are transformed into fine line patterns on the outer surface. Embossing and laser hot stamping are used to print these patterns. Combined with color films, the surface shows different color gloss at different viewing angles. The embossed lines can also be felt by hand. The box measures 280 mm in width, 102 mm in depth and 320 mm in height.

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Landscape Gift Box

Landscape

Landscape is a gift box designed for Chinese traditional moon cakes. The package shows a scene of waves, mountains and the moon, with a rabbit from Chinese mythology running in the sea. The mountains use the traditional Chinese color Danxia. The three-dimensional scene is built from flat paper slices, and each slice is placed at an equal distance from front to back. The paper is printed and then engraved in detail by laser. Drawers at the base hold the moon cakes, and further drawers within the scene hold knives and forks. The use of paper keeps production costs low.

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Auramithra  Power Drink Packaging

Auramithra

Auramithra epitomizes both minimalism and intensity. It features a noisy dark gray canvas, accented with a ribbon-like swirl of colors, representing the dormant power within. The bottle is further adorned with small, detailed black symbols of energy, encouraging a closer look. Vibrant hues for the brand name strikingly contrast against the dark backdrop, enhancing the visual appeal and achieving a harmonious balance with a mysterious appearance. This design approach skillfully conveys the essence of Auramithra, merging simplicity with a profound energy narrative.

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Noxx Bottle Design Packaging

Noxx Bottle Design

The newly founded Eisbock brewery asked the graphic designer and illustrator Res Zinniker for a packaging design. The starting point was the name Noxx and the black bottle. The design was printed directly on the glass and a special color was selected for each type in addition to white. Dark as night (Noxx), a series with eerie creatures that stimulate the imagination was created.

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