Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
To Beauty Skincare Brand

Yuta Takahashi Skincare Brand Graphic Saturday, 8 November 2025

To Beauty

To Beauty is a skincare brand identity and packaging design inspired by the cosmos and by meditative experience. The identity uses a gray color palette and an organic symbol that expresses the pulse of life. The facial cleanser has a specially structured screw nozzle that releases dense foam with a single push, which keeps its elasticity and reduces skin irritation from friction. The eyelash serum uses an airless container that is hygienic and free of preservatives. The caps join a hard exterior and a soft interior, with a grained surface and an engraved symbol.

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Wan Shan Jiu Baijiu Packaging

Pufine Creative Baijiu Packaging Packaging Friday, 7 November 2025

Wan Shan Jiu

Wan Shan Jiu 5696 is a packaging design for a high-end Chinese Baijiu intended for the international market. The bottle has a triangular form that is solid and stable. The triangular shape joins decorative elements of western classical architecture with the eastern idea that three begets all things of the world. Three-dimensional reliefs of famous world landmarks surround the bottle and suggest a journey around the world. A carved metal badge marks the quality of the product. The gift box and the bottle can both be kept and displayed.

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Bolgrad Sparkling Wine

Valerii Sumilov Sparkling Wine Packaging Thursday, 6 November 2025

Bolgrad

The Bolgrad line of italian sparkling wines is a tribute to the classic Italian traditions of winemaking. Our goal was to highlight the brand's freshness, its aspiration for the future. To ensure that the product doesn't just stay relevant on the market as long as possible but remains years ahead of its main competitors in terms of its appearance. Special art paper, a tactile varnish, foil stamping, and embossing were used to create the label. Together, all this creates the overall image of the product and makes it attractive to the consumer.

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Cool Line Liquor Bottles

Quan Yuan Liquor Bottles Packaging Wednesday, 5 November 2025

Cool Line

This design subverts the shape of normal liquor bottles, and also accurately conveys that the function is served by the form. A complete unit consists of a pair of linear tubes, each can actually hold 2 kinds of liquor, the main upper part and the C-shaped base part. So a pair of tubes can hold 4 different base liquor, with distinctive bottle colors to distinguish the flavors. The shape can be rotated and folded at the joints, It can be reassembled into a new 3D form, which can be more interesting

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Cain Grenade Men's Perfume Packaging

Heng Luo Men's Perfume Packaging Packaging Tuesday, 4 November 2025

Cain Grenade

Cain Grenade is a packaging design for a men's perfume. The container takes the angular form of a grenade, giving the product a strong and bold appearance. Layered gradient colors cover the surface and shift with the light. The outer box is formed with simple, clear lines drawn from antique motifs, creating a calm and elegant look. Several contrasting colors are combined on the box, and a raised and recessed texture is applied to add depth. Bronzing makes the details more refined. The packaging measures 60 mm in width, 55 mm in depth and 120 mm in height.

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Japanese Sake Packaging Design

Shinji Yaoita Packaging Design Packaging Monday, 3 November 2025

Japanese Sake

This is a special sake design created to commemorate the 180th anniversary of Hasegawa Sake Brewery. 180 years of traditional taste and skills have been passed down through the generations, and the tree ring was used as the main visual to express history and the future. The colors of the entire outer box were inspired by ink painting to express tradition and luxury. The commemorative logo is printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.

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