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Explore 1029 award-winning designs tagged Packaging on Design Today.
Qili is an artistic fragrance brand that explores nature and the inner world. Its name, meaning 'all things coexist and all things are connected,' expresses the concept of harmonious symbiosis with nature. Integrating Eastern philosophy and modern aesthetics, the brand presents consumers with a fusion of senses and rationality through its profound design language. This not only gives Qili perfume a special appearance but also highlights the brand's infinite expression of fragrance in form.
Samarqand is a packaging design for Qazvin baklava, a traditional Iranian sweet made mainly from powdered pistachios. The cardboard box is printed by offset with a UV base and finished with a matte water based coating that creates a tactile texture. Embossing adds detail and focus in selected areas, while metallic green and gold colours suggest value. The illustration combines traditional and modern Iranian styles, using pistachio images and diamond shapes that recall the form of the pastry. A single unit box is also offered for smaller purchases.
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The Tea Has Turned Red is a packaging gift box created for red tea. The box follows a modern minimalist style, and the combination of black and red gives the design a simple and striking appearance. The printed images are inspired by the process of leaves turning from green to red, so the stages of red tea are shown in a clear and easy to understand way. A corrugated paper box with an aircraft box structure forms the main part. The structure is resistant to pressure, firm and durable, easy to assemble and open, and convenient to store.
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The packaging masterfully blends storytelling, art, and tradition. Inspired by both the biblical narrative and Homer's Odyssey, it pays homage to the timeless tradition of sun drying figs. Vintage botanical illustrations evoke a sense of exploration and discovery, merging art and science in a nod to the notebooks of old explorers. The design celebrates nature's bounty and human ingenuity, creating a rich connection between history, heritage, and the craft of preservation. This packaging transforms a simple fruit into a story of curiosity, artistry, and tradition.
This thermos bottle is part of a broader product series that includes stamps, bookmarks, tapes, tote bags and other items. Inspired by astronauts, the designs convey a sense of weightlessness and explore the relationship between humanity and the universe. From a levitating, space themed cup to a tote bag featuring a hand holding an astronaut's lifeline, each product embodies imaginative storytelling. The collection aims to spark public curiosity about the cosmos and promote a rational and thoughtful perspective on humanity's place within it.
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Syha's refreshed branding embraces the quiet power of the moon, a symbol woven through centuries of mythology, femininity, and renewal. Rooted in the natural cycles that shape our lives, the moon reflects the brand’s core values: empowerment, reflection, and transformation. Subtle lunar phases ripple through the packaging design, a nod to the ebb and flow of nature and the rhythms of self care. This unifying motif anchors the range in a shared visual language, seamlessly connecting each product while reinforcing Syha's commitment to sustainability and mindful beauty.
Source One Vodka is a bottle and packaging design for a single-estate vodka distilled from locally grown oats and water from Sierra snowmelt. The glass structure is formed from offset panels inspired by greenhouse architecture, creating the illusion of an endless spiral when the bottle is turned. The width of each panel was calculated to suit the bottle circumference and to stay parallel to the two-part mold. The labels are printed on cotton paper with debossing, embossing and foil stamping. The closure is made of birch wood and natural cork.
The concept of restoring skin in new skincare products coincides with the zero burden of bagasse recycling, environmental protection, and ecological concept. From the product features of the 60-day food-grade limited shelf life of the 30-day skin improvement treatment process, 30 and 60 are selected as the visual recognition symbol of the product, and the three stages of use, 1,2,3 are integrated into the vision.
Colorful Zhangzhou is a packaging and identity system created for a city brand. The design covers a visual identity system, gift packaging, an offline experience space and an online life service platform. Red and the daffodil flower are used as the main themes, drawing on local history, customs and architectural patterns. Separate themes are developed for products such as mooncakes, tea and souvenirs. Each box measures 260 mm in width, 260 mm in depth and 140 mm in height. Innovative packaging structures improve protection during transport, and sustainable materials are used.
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The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji Aszúlike character, thanks to the barley malt smoked over organic Tokaji Aszú grape pomace. The modern, sleek characteristics of the label are derived from the iconic 7 shape of the Sevenhills logo, delicately counterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
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Bonita Pour Femme is a perfume bottle and outer packaging design created for the Gulf region, the Middle East and Africa. The design expresses fashion, class and femininity, and the form takes inspiration from the hobo handbag. The bottle is made of brown coated glass with a gold plated ABS collar and cap. The handle is woven from polyurethane leather. The outer hard box is dark brown and carries a gel label for branding. The box measures 165 mm in height, 135 mm in width and 50 mm in depth.
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This design adopts minimalist aesthetics with vivid colors. A signature oversized apple on the product packaging cover creates a striking visual. This unique feature makes the packaging stand out in any display, helping consumers easily recognize the product later. It also builds the brand's visual image, enhancing brand recognition and achieving the marketing goal of better memorability through repeated exposure.