Packaging

Explore 1029 award-winning designs tagged Packaging on Design Today.

Brand: QIan Sun Design Type: Fresh Milk Classification: Packaging

Shiny Meadow A2

Shiny Meadow A2 is a bottle designed for fresh milk. The bottle is made of high permeability PET, which gives the texture of glass. The form is based on the classic European milk glass bottle and is redrawn in a modern way. A large clear area shows the milk inside, so the product can be seen directly. A large A2 mark in the center is combined with a diet pyramid to form the brand image. The bottle holds 720 ml and measures 80 mm in maximum diameter and 238 mm in height. The design aims to express simplicity and purity.

Continue reading about Shiny Meadow A2 Fresh Milk

Brand: Xiaomi Design Type: Product Packaging Classification: Packaging

For India

India Packaging is a packaging system created for a consumer electronics product line sold in the Indian market. The design uses a contrasting orange and black color scheme to increase visual impact and to reflect the main brand color. A dedicated area on each box carries the brand identity, so the same style is kept across products of different categories and sizes. A clear structure on the front presents key product information, the slogan and the main selling points. Each box is made of paper, die cut and folded into shape.

Continue reading about For India Product Packaging

Brand: Antonia Skaraki Design Type: Packaging Classification: Packaging

Kellipops

Indulgence. Desire. Chocolate all the way. Imagine Charlie and the chocolate factory. What would a day there look like? The chocolate candies would pop out of their shell and with incredible intensity, they would dance around you, calling you to dance with them and make them yours. First, designers saw them through their imagination and they heard them explode. They looked at them through their shells and they spoke to the soul. Then they designed them. With their sound, their anatomy, the elements of rain, and the intense colors that shout out the endless desire for them.

Continue reading about Kellipops Packaging

Brand: TIGER PAN Design Type: Skin Care Series Classification: Packaging

Frangi Premium

Frangi Premium is a packaging series for skin care products, including toner, lotion, cream, eye cream, cleanser and mask. The iris flower is used as the central motif and appears on each package. The logo is shaped solidly in a frosted acrylic cap. Vertical stripes imitate plant stems and give the series a shared identity. A refined embossment of the iris is placed between the stripes. Frosted acrylic, matte glass and PE are used for the different products. The cream spoon and the eye cream massaging cap are also shaped after the iris.

Continue reading about Frangi Premium Skin Care Series

Brand: Verónica Vicente Ruiz Design Type: Packaging Design Classification: Packaging

Vegan

Packaging design for the entire range of products for a small company that produces cashew ferments and vegan cheeses. Handmade from plants with 100% vegan natural ingredients. The brand promotes the vegan lifestyle by eliminating actions of exploitation or animal suffering, as well as reducing its impact on the environment. The redesign and branding of its packaging was based on these brand premises, to emphasize the values and ethics of the brand. These premises can also be seen in the material used for the new packaging, recycled material.

Continue reading about Vegan Packaging Design

Brand: Bonggu (Jeremy) Kang Design Type: Gourmet Food Gift Set Classification: Packaging

Saintly Flavours

Saintly Flavours is a gourmet food gift set that targets the consumers of high-end shops. Following the trend in which food and dining have become fashionable, the inspiration for the project comes from 2018’s Met Gala fashion theme of Catholicism. Jeremy Bonggu Kang tried to create a look that catches the eyes of the high-end shop consumers, using the ornate and traditional etching style of illustrations to represent the rich tradition of art and high-quality food making in Catholic Monasteries.

Continue reading about Saintly Flavours Gourmet Food Gift Set

Brand: Hsiaojou Huang Design Type: Packaging Classification: Packaging

Animate

Animate was designed to cater to cats' curious nature and love for exploration, which is reflected in the brand's packaging. The macaron-colored packaging is not only visually appealing but the content is also made from natural ingredients that promote a cat's overall health and well-being. The use of bold and vivid color illustrations makes Animate packaging unique, setting it apart from other cat food products that typically feature photos of cats. It can easily identify buyers with the right formula for their cats, as well as the appropriate needs for their cats.

Continue reading about Animate Packaging

Brand: Xiaochen Wang Design Type: Humidifier Classification: Packaging

Mist

Mist is a humidifier whose packaging forms a working part of the product. The concept comes from a sealed plastic bag filled with air, where the air escapes when the bag is opened. Mist shows the amount of vapor visually through the size of the opening. The amount of vapor is controlled by pulling a trigger, instead of by electronic controls. The humidifier is made of ABS and PE plastic, and the white surfaces give a clean impression. Because the packaging is needed for use, the packaging is kept rather than discarded.

Continue reading about Mist Humidifier

Brand: Wen Liu Design Type: Beverage Classification: Packaging

Si Te Baijiu

Si Te Baijiu is a packaging design for a Chinese liquor. The packaging is decorated with the Baoxiang Flower, an ancient Chinese pattern that carries the meaning of treasure and long life. The pattern is combined with bold oriental colors to form a contemporary Chinese aesthetic. The package is made of special paper and silk cloth, and the front side is produced with a weaving process. The product name is presented on a metal card. The bottle is ceramic with a roasted flower finish. The package measures 165 mm in length, 135 mm in width and 320 mm in height.

Continue reading about Si Te Baijiu Beverage

Brand: Laurent Hainaut Design Type: Branding and Redesign Classification: Packaging

Old Parr

Old Parr is a packaging design for a range of Scotch whisky. The crackled bottle and its tilted form are retained and enhanced to keep the tactile quality of the pack and its feel in the hand when pouring. The organic crackled pattern was developed together with the glassmaker. The labels are printed on a metallic substrate with white and six colors, two varnishes and one embossing plate. The boxes use the same metallic substrate and a sculpted embossing plate that repeats the crackle. An Old English typeface and the age statement recall the history of the brand.

Continue reading about Old Parr Branding and Redesign

Brand: Qian Xiang Design Type: The Tea Classification: Packaging

Carp Leap

Carp Leap is a packaging design for black tea, created as a business gift. The design tells a story with traditional Oriental elements such as the fish, the dragon and the pine tree. Three stages are shown: leaping over the dragon gate, surpassing oneself and enjoying life. The illustrations refer to the memory of struggle shared by entrepreneurs. The box has a hard mounted shell with embossing and gold foil stamping, an origami paper bag and a sponge insert that holds each item in place. A cup with crystal glaze is included.

Continue reading about Carp Leap The Tea

Brand: Moe Nakagawa Design Type: Waxed Perfume Classification: Packaging

Mau

Mau is a packaging design for a waxed perfume inspired by Japanese tradition. The name Mau means dancing while floating, and the theme is softness and lightness. The perfume is held in a paper tube made of washi, a traditional Japanese paper. A touch of watercolor on the washi expresses the gentle character of the fragrance. Waxed perfume has a low water content, so the package can be made of paper alone, without plastic. The soft scent is intended for people who find alcohol based perfume too strong.

Continue reading about Mau Waxed Perfume