Brand Identity

Explore 98 award-winning designs tagged Brand Identity on Design Today.

Brand: Ying Gao Design Type: Brand Identity Classification: Graphic

Taishun City

Taishun City is a brand identity designed for a city. The logo is built from lines that form the city name, creating a modern and minimal mark. The white space inside the logo is treated as an open area where different urban visual symbols can be shown. The mark can be adapted through changes in line and shape, so recognition remains strong across many applications. Vector formats allow the logo to be scaled to any size, from business cards to outdoor advertising. Printed brand materials use recyclable and biodegradable stock.

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Brand: Tiago de Albuquerque Sales e Kiemle Design Type: Brand Identity Classification: Graphic

Designers Brasileiros

The brand of the website Designers Brasileiros consists of a panel in the shape of the letter D composed by geometric pieces that fit together and represent the design specialties. These pieces are shapes extracted from the Brazilian flag and also form the letter B and a toucan. The toucan was defined by the fact that it is one of the largest seed dispersers of Brazilian fauna and one of those responsible for the formation of tropical forests. Thus, for the brand, the dispersion of seeds by the toucan conceptually symbolizes the dissemination of knowledge that is the purpose of the website.

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Brand: Anton Bukoros Design Type: Brand Identity Classification: Graphic

Powerbuilding

PowerBuilding is a fitness project from New York that combines science and training. The visual system is built on graphic elements: circles represent nutrition, zigzags symbolize health, and straight lines stand for strength. The design merges two typefaces: a technological monospaced font and a bold grotesque, representing power. The color palette is based on a red to blue gradient, helping the brand stand out from common solutions in the U.S. fitness industry. The result is a cohesive visual identity, scalable across digital and print media.

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Brand: Yanjun Yang Design Type: Brand Identity Classification: Graphic

Min Shan Nong Ye

Min Shan Nong Ye is a brand identity created for an agricultural enterprise. The logo is formed with one continuous stroke, suggesting rolling mountains, water ripples and waves of wheat. The mark is also a variant of the letters M and S, the initials of Min Shan, the region where the products originate. Green is used as the main color to reflect fresh and healthy agricultural products. The simple and symbolic form scales easily, so the identity can be applied to digital displays and physical products.

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Brand: Ying Gao Design Type: Brand Identity Classification: Graphic

Haiyan Smart Home Competition

Haiyan Smart Home Competition is a brand identity created for a cultural and creative design event held in Haiyan County. The main visual uses a rotating and twisted three-dimensional house form. The shifting shape expresses change and reconstruction in home life brought by smart technology. Technology-inspired colours support the theme. The graphics are built as vector artwork, so they remain clear at any size and twist in different directions across media. Applications include space installations, posters, brooches and cups.

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Brand: Doraj Design House Design Type: Brand Identity Classification: Graphic

Borna Sazegan

Borna Sazegan is a brand identity created for a company that builds large structures. The identity is based on lines, inspired by the intersecting lines of metal structures used in construction. These lines form animal figures in which details of a building structure can be seen. Each animal carries a meaning: the rhinoceros stands for power and endurance, the horse for speed, the deer for beauty, and the lion leads the group. Warm and cool colors in the palette convey power together with calm. The illustrations can be used as details or in complete form.

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Brand: Wei Sun Design Type: Brand Identity Classification: Graphic

Mohanii

Mohanii is a brand identity created for a fashion label rooted in oriental culture. The logo is based on Latin letters, which give the brand a simple and international tone. The letter M is the core symbol and refers to ink, linking the mark to Chinese calligraphy. Serif forms and contour lines are combined and reinterpreted. The letters M and H are emphasized, while the other letters are reduced, so that visual layers are formed. The symbol can be repeated, broken apart and recomposed, and it can be applied to any medium.

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Brand: Mtc Brand Consultancy Design Type: Brand Identity Classification: Graphic

Dragonpass

Dragonpass is a brand identity designed for a membership benefit and travel services provider. The new symbol combines the trace of a magic wand with the initial letter D, forming a dynamic mark that crosses several dimensions. The original red palette is extended with purple and further tones to give the identity a more fashionable character. Auxiliary graphics add flexibility across applications. The simplified visual system replaces an aging emblem and supports a more international brand image.

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Brand: Ying Gao Design Type: Brand Identity Classification: Graphic

Jingting Mountain Scenic Area

Jingting Mountain Scenic Area is a brand identity created for a key scenic area and national forest park in Anhui Province, China. The identity is based on the idea of cultural exploration through painting, so that a visit feels like walking through a scroll painting. Mountain views, pavilion forms, calm clouds, wild cranes and the local white liquor and green tea are drawn into the graphic language. Six auxiliary graphics support the main mark and can be applied in many settings. The design replaces an earlier image of narrow appeal and suits digital media.

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Brand: Antonia Skaraki Design Type: Brand Identity Classification: Packaging

Opera

This deep connection between pastry and music has inspired Opera, the brand identity for a confectionery shop where flavors and melodies blend harmoniously. Each delicacy is crafted to create a symphony of delightful notes. The logo reflects the rhythmic patterns of musical notes on a sheet, gracefully ascending and descending, inviting you on a melodic journey. This transformation of taste into sound is further emphasized within the packaging, with colors that echo the fluidity of a maestro's movements.

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Brand: sxdesign Design Type: Brand Identity Classification: Graphic

Tang Da Li

Tang Da Li is a brand identity program that merges classical and modern graphic elements. The design reflects the diversity and openness of the Tang Dynasty. The brand name plays on the similar sound of Tang, which refers both to the dynasty and to sugar, giving the name a humorous tone. Tang Dynasty mural figures and traditional frames are combined with a contemporary layout. Printing is carried out with high quality methods on recyclable substrates. The identity is applied to posters and to packaging in large and small sizes.

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Brand: Elena Gamalova Design Type: Brand Identity Classification: Graphic

Albella

Villa Albella's visual identity captures the soul of Tuscany's cultural heritage while embracing a vision for a place that serves as a sanctuary for culture, history, and unity, a vibrant hub of artistic expression, culinary exploration, and intercultural dialogue. The design seamlessly blends tradition with modernity. The incorporation of two floral branches symbolizes unity amidst diversity, rooted in a shared history. Beyond preserving heritage, this project fosters meaningful cross cultural exchange and appreciation, embodying a commitment to serenity and enrichment.

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