Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Xinjihao Bingdao Tea Packaging

Tang Shengxing Tea Packaging Packaging Tuesday, 2 December 2025

Xinjihao Bingdao

Xinjihao Bingdao is a packaging design for a Pu'er tea grown in the primitive forests of Yunnan Province in southwest China. The theme of the design is the harmony between forest residents and nature, where people, animals and plants coexist. The red box refers to the acidic red soil in which the tea grows. Chinese calligraphy characters are used to express the strong taste of the tea. The packaging is intended to convey the natural flavor of the tropical rain forest and to give the tea a clear oriental character.

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Lay's More Belgian Really Impossible Food Package Design

PepsiCo Design and Innovation Food Package Design Packaging Monday, 1 December 2025

Lay's More Belgian Really Impossible

Lay's More Belgian Really Impossible is a limited edition packaging design for potato chips sold in Belgium. The packaging presents two new local flavors developed with Brussels Ketjep. Belgian consumers were invited to submit design concepts with a strong local character, and the two most voted concepts were featured and credited on the packs. The approach responds to a snack market in which local brands offer relevant flavors and claims. The design aims to retain current buyers of the Lay's brand and to attract new ones.

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Evoluwe Branding Project

Jonathan Nacif de Andrade Branding Project Graphic Sunday, 30 November 2025

Evoluwe

Evoluwe is a brand identity created for a customer service consulting firm. The identity uses the initials E and W to express shared and continuous evolution. The symbol is built from three geometric shapes that stand for three stages of the consulting process. A square represents the moment when client needs are understood. The second shape has one rounded corner and marks the start of the transformation. The third shape has two rounded corners and shows the completed evolution. The golden ratio guided the construction, keeping the identity consistent across digital and printed materials.

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Snow Peak Visual Identity

Lin Hai Visual Identity Graphic Saturday, 29 November 2025

Snow Peak

Recognition is an important evaluation index in logo design. How to use a simple design language to integrate the hotel with the complex and changeable landmark Potala Palace is one of the difficulties in the whole design. The Potala Palace is a holy building in the eyes of Tibetans. Therefore, the design team refined the most representative element pillars as design elements, and created the image of the three-dimensional Potala Palace through two-dimensional techniques, so that the annotation conveyed a strong regional style.

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Flow White Wine Packaging

Wei Sun White Wine Packaging Packaging Friday, 28 November 2025

Flow

Flow is a packaging design for white wine that encourages moderate drinking. The bottle is shaped like an hourglass and is made of transparent double-layer glass. The simple outer layer allows the inner hourglass container to be seen. A scale in milliliters is marked on the bottle surface. The hourglass form makes the drink flow slowly, so pouring takes longer and the poured amount is easier to control. The outer box is made of transparent PVC. Flow links drinking with the passing of time and reminds people to value health.

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Master Ji Gong Movie Poster

YITONG CREATIVE Movie Poster Graphic Thursday, 27 November 2025

Master Ji Gong

Master Ji Gong is a trailer poster for a Chinese animated fantasy adventure film of the same name. The poster measures 750 by 1050 millimetres. Chinese ink and traditional Chinese elements are used to create a poetic and mysterious eastern atmosphere. The dragon and the monk, shown with a red kasaya, a patchwork outer vestment and a palm-leaf fan, are figures from the film and were rendered with three-dimensional software. The ink was made with water and tested on rice paper, hard paper and cloth to compare textures. All parts were then combined digitally.

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