Design Today - Award-Winning Design News

Brand: TIGER PAN Design Type: Packaging Classification: Packaging Date: Monday, 6 April 2026

Lineage de La Foliole

Lineage de La Foliole is a packaging design for Pu'er tea essence. Pu'er tea normally requires up to nine manual steps, while the tea essence allows the taste to be enjoyed through a faster extraction method. The packaging carries a tea leaf shaped icon with a granular texture, which refers to the extraction of the essence from large Pu'er leaves. Chinese characters in the Song Ti font are arranged in different forms to give a classical tone. Lines and selected elements are gold stamped, and the illustrations are framed in gold.

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Brand: Ofen Hu Design Type: Packaging Classification: Packaging Date: Sunday, 5 April 2026

Johnnie Walker Limited Edition

Johnnie Walker Limited Edition is a gift packaging design for a whisky bottle released for the Mid-Autumn Festival in China. The Mid-Autumn Festival is an important time for family reunion, so the themes are home, reunion and emotion. The design draws on the doors and windows of traditional Chinese architecture. The outer box opens as a double door, held closed by a magnet button in the centre, and reveals the bottle inside. Orchids, butterflies and auspicious clouds are depicted. Gilding and laser cutting are used on the box, and sandblasting is applied to the bottle.

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Brand: PepsiCo Design and Innovation Design Type: Beverage Packaging Classification: Packaging Date: Saturday, 4 April 2026

Pepsi New Year 2022 LTO

Pepsi New Year 2022 LTO is a series of six limited edition beverage cans created for the winter holiday season. The cans were released in Russia as part of a seasonal brand campaign. Festive graphics are intended to suit the whole holiday period, ending with New Year. The design also extends the brand beyond packaging through interactive features. Consumers can scan a QR code on each can with a smartphone to reach promotions, including a chance to win limited edition hoodies and t-shirts that glow.

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Brand: Jun Li Design Type: Tea Packaging Classification: Packaging Date: Friday, 3 April 2026

Shijian Chuxin

Shijian Chuxin is a packaging design for tea. The design uses illustrations inspired by the ecological tea gardens of Guizhou, frogs, swallows, tea pickers and the Chishui River. The Chinese-style illustrations reflect the ecology of the production area and give the brand a distinct visual language, aimed at younger consumers. The wrapping paper is made of white special paper and printed with the illustrations. The box is finished with laser printing and gold hot stamping, and measures 300 by 120 by 80 millimeters. The box opens easily, and the simple materials suit mass production.

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Brand: Ragù Communication Design Type: Rebranding Classification: Graphic Date: Thursday, 2 April 2026

Biblioteche di Roma

Biblioteche di Roma is a brand identity created for the public library network of the city of Rome. The identity marks the twenty-fifth anniversary of the library system and is intended to express innovation and accessibility. The historic logo showed a closed book resting on its side. The new symbol shows an open book that can also be read as the first letter of the name. The graphic sign is clean and essential. The identity is applied to the stationery system, digital touchpoints, advertising, outdoor media and signage.

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Brand: Mostafa Abdelmawla Ali Design Type: Illustrated Book Classification: Graphic Date: Wednesday, 1 April 2026

Olympic Sun

A fully illustrated book about a trip to the Olympic Games in Tokyo 2021. Where a young boy, and his mother, visit the arena and fall in love with the variety of sports it offers and is blown away by all the inspirational athletic performances. At the end of the event, he leaves with happy memories and lessons that will help guide him to a better future full of achievements and put him on the path to success. The book features some of the most memorable athletes in the history of the Olympic games, using vibrant and dynamic illustrations in a playful and eye-candy coloring style.

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