Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Dotline Corporate Identity

Tomohiro Kaji Corporate Identity Graphic Saturday, 22 August 2026

Dotline

Dotline has been facing a huge business challenge, which is as same as others in the welfare industry: a shortage of human resources. This identity system design is to inspire a company’s vision to their staff, candidates, and related people. The company’s vision is Social Heroes. Dotline sees all staff who come for help in someone's daily life as heroes. The logo is a graphical symbol of a hero flipping a cloak and moving forward designed from the letters, D+L. As Dotline provides 7 business categories, the logos come in 7 different colors with each business name typed with a brand typeface

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Nong Li Beer Packaging

China Resources Snow Breweries Beer Packaging Packaging Friday, 21 August 2026

Nong Li

Nong Li is a beer packaging design inspired by the Yangshao Culture of ancient China. The bottle is shaped after the Shuang Er Ni Yu, a salamander fish patterned pottery vessel used as a liquor container in that early culture. Black pottery craftsmanship is combined with a traditional glass form, and the dark color protects the beer from light and temperature changes. Geometric patterns add visual interest and provide a secure grip. The cap illustrates four steps of an ancient Chinese toast ritual: taste, offer, respond and reciprocate.

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Zhang Gong Lao Jiu Packaging

Wen Liu Packaging Packaging Thursday, 20 August 2026

Zhang Gong Lao Jiu

Zhang Gong Lao Jiu is a packaging design for an aged Chinese baijiu. The bottle is made of coarse terracotta with embossed details, and the form recalls the accidental deformations of pottery shaped on a spinning wheel. The rough surface gives the bottle a strong tactile quality. The cap is made of plastic with a simulated wood grain finish and meets strict sealing standards. The outer box combines natural cork oak with metal, adding thermal insulation and shock absorption for safe transport. The design is centered on touch.

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Yanghe Naked Bottle Liquor Baijiu Packaging

Heijie He Baijiu Packaging Packaging Wednesday, 19 August 2026

Yanghe Naked Bottle Liquor

Yanghe Naked Bottle Liquor is a packaging design for baijiu, a Chinese distilled spirit. The crystal glass bottle joins a classic plum bottle shape with simple, modern lines. A goat-horn structure on the bottle refers to the traditional goat pattern of the brand. The butterfly label is kept and refined, with plain lines and a restrained color combination. The blue-green tone of the bottle stands out on retail shelves. The design aims to give plain bottle liquor a higher perceived value and a clear brand identity. The bottle measures 76 by 76 by 257 millimeters.

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Shochu X Bottle Label

Kota Sagae Bottle Label Packaging Tuesday, 18 August 2026

Shochu X

Designed for a rebranding of Shochu X, a company that creates new value from a modern perspective for shochu, a traditional spirit produced in the Kyushu region, Japan. Focused on the fact that this brand does not only offer the value of alcoholic beverages but also values the relationship with culture and lifestyles. Used a Western spirits like bottle shape and label, but added a graphic design with a Japanese style pattern and minimalist aesthetics to express the cultural fusion between the West and the East and global citizens' happiness of being socially connected through this shochu.

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Moutai Prince Packaging

Chengdu Wanjiazu Technology Co., Ltd Packaging Packaging Monday, 17 August 2026

Moutai Prince

Moutai Prince is a packaging design for a 500 ml bottle of Chinese spirits. The bottle base takes its curved form from a sesame pod, and the top mimics a blooming sesame flower. The T shaped cap combines sesame petal motifs with an illustration of five cranes. The cap is made with metal embossing, which creates a detailed three dimensional texture. The base is finished with a velvet texture that is comfortable to hold. The color scheme uses an elegant sauce hue with bronze and gilded gold tones. A diagonal label on a wisteria purple background is framed by golden wheat ear patterns.

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