Design Today

Wen Liu

Packaging

Tuesday, 7 October 2025

Fenjiu Jujiang Lingqiong

Fenjiu Jujiang Lingqiong is a packaging design for a Chinese baijiu spirit. The mountain shaped outer cover recalls the Luliang Mountains, the birthplace of the brand, and can be lifted to reach the bottle inside. The bottle has a small mouth and a pointed base, a form used in Chinese baijiu making about six thousand years ago. The bottle is shaped by hand in ceramic and finished with a gemstone glaze. The outer packaging uses platinum crystal and high temperature metal coloring. The sculptural form allows viewing from all sides.

Wen Liu

Baijiu Packaging

Monday, 6 October 2025

Zhang Gong Lao Jiu 1975

Zhang Gong Lao Jiu 1975 is packaging designed for a Chinese liquor. The overall form takes inspiration from the century-old locust trees that grow on the distillery grounds. The outer box is made of eco-friendly pulp, and the bark texture is formed by embossing instead of ink printing. The bottle is fired with Chinese white glaze, and kiln transformation creates natural patterns in some areas. The bottle surface recalls the worn texture of old fermentation pits. The package measures 125 by 125 by 290 millimeters.

Wen Liu

Baijiu Packaging

Sunday, 5 October 2025

Zui San Qiu

Zui San Qiu is a packaging design for baijiu, a traditional Chinese spirit. The surface of the bottle is made from locally sourced gabbro, shaped by skilled artisans, and the natural texture of the stone is left exposed. The bottle has soft organic curves that allow a comfortable grip. The outer box is made from a composite of regenerated leather fibers and natural rubber, which gives a smooth tactile quality. After use, the bottle can be reused as a candlestick, vase or water jug, and the box can serve as a storage container.

Wen Liu

Baijiu Packaging

Saturday, 4 October 2025

Zhen Yuan Zeng

Zhen Yuan Zeng is a packaging design for an aged baijiu, a traditional Chinese spirit. The bottle is made of ceramic and shaped as a modern version of the traditional liquor jar. Precise geometric facets refine the classic form and reduce its visual weight. The rippled cap refers to the slow aging of the liquor inside the jar. The bottle is wrapped in sulphate paper, which softens the outline and partly conceals the form. The paper is peeled away by the consumer, so the bottle is revealed step by step. The package measures 85 by 85 by 165 millimeters.

Wen Liu

Packaging

Friday, 3 October 2025

Longpai Soy Sauce

Longpai Soy Sauce is a packaging design for a premium soy sauce intended for Hunan style stir fry cooking. The bottle is made of clear glass and measures 73.5 by 73.5 by 217.5 millimetres. A paper label contrasts with the glass and carries cultural motifs drawn from Hunan cuisine and from traditional small vat brewing and sun drying methods. The bottle form is shaped for a secure grip and controlled pouring during fast cooking. The design links the product to its cooking context and improves recognition on retail shelves.

Wen Liu

Packaging

Thursday, 2 October 2025

Xiaoyou Cultural Creative Liquor

Xiaoyou Cultural Creative Liquor is a ceramic bottle and packaging design for a Chinese spirit. The bottle takes its form from the Xiaoyou, an owl shaped bronze liquor vessel of the Shang Dynasty held in the Shanxi Museum. Serpent, wing and Kui dragon motifs are simplified into clean lines. The body is made of matte black Jingdezhen ceramic and is detailed with metallic gilding, while the cap and drinking set combine ceramic and metal. The owl shaped outer lid is twisted open by hand, repeating the way the original vessel was used.

Design Today

Fenjiu Jujiang Lingqiong

Zhang Gong Lao Jiu 1975

Zui San Qiu

Zhen Yuan Zeng

Longpai Soy Sauce

Xiaoyou Cultural Creative Liquor

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Fenjiu Jujiang Lingqiong

Zhang Gong Lao Jiu 1975

Zui San Qiu

Zhen Yuan Zeng

Longpai Soy Sauce

Xiaoyou Cultural Creative Liquor

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