Design Today

Cheng Tian Sheng

Liquor Package

Wednesday, 1 October 2025

Hong Jiu

Hong Jiu is a gift package for baijiu, a strong Chinese liquor. The bottle takes the form of a traditional Chinese arched bridge and is made of high borosilicate crystal glass, selected for clarity and impact resistance. A gilded metal roof, formed by precision lost wax casting, and cloisonne cloud, crane and flower patterns decorate the top. When the lid is opened, the interior unfolds like a landscape painting behind the bottle. The tray also serves as a display stand, so the bottle can be kept as a desktop ornament.

Cheil Egypt

Advertising Campaign

Tuesday, 30 September 2025

Easy For Us

When a device fails, it sparks concern. The campaign by the Cheil Egypt Creative Team turns each crack, glitch, and slowdown into a path to Samsung support. Every malfunction becomes a clear signal that professional help is available, guiding users to reliable solutions and showing that even if devices are fragile, support keeps peace of mind fully protected.

Cheng Tian Sheng

Wine Packaging

Monday, 29 September 2025

Jinsha Lingyun

Jinsha Lingyun is a packaging design for a liquor bottle. The bottle is made of black biodegradable ceramic and measures 80 millimeters in diameter and 230 millimeters in height. The outer box is made from discarded sawdust and tree bark. The cap is made of crystal material. Illustrated original fonts, mountain and water patterns, drip patterns and annual rings refer to Guizhou culture and traditional brewing scenes. The bottle form recalls obsidian stone. The design reflects green development and respect for nature.

Ximena Ureta

Port wine Packaging

Sunday, 28 September 2025

Elixir

Elixir is packaging created for a 20 year old Port wine. The design presents the wine as a concentrated extract that has been carefully preserved, recalling the legend of Casillero del Diablo, in which a fortified wine is guarded by the Devil. The letter X acts as a seal and signature. The front label is printed on dark grey self-adhesive paper with a fabric texture, using ten special colors, gold foil, embossing and varnish. The rigid double door box holds a drawer with a stopper for use after uncorking. A red satin ribbon recalls the history of the brand.

sxdesign

Brand Identity

Saturday, 27 September 2025

Nanpi Hardware

Nanpi Hardware is a brand identity created for a metalworking cluster in Nanpi County, Hebei, China. The mark combines a square and a circle drawn with tangent geometry. The resulting form reads as a gate and also as a target reticle, expressing focused precision. The positive space suggests the letter N, and a calibrated slit reveals the letter P in the negative space. A two parameter study generated 147 variants, each tested for clarity at 10 mm. The geometry also supports a three dimensional totem whose key views match the flat logo.

Lisa Winstanley

Toolkit

Friday, 26 September 2025

Design Ethics & Visual Integrity Lab

Devil is a workshop toolkit created for the Design Ethics and Visual Integrity Lab. The toolkit is a participatory visual communication system that addresses visual plagiarism and supports ethical design practice in art and design education. Structured activities, prompt cards and a cohesive visual identity guide reflective making. Printed items include a workbook, a custom folder, a poster, postcards and a notepad, produced on Munken Polar Rough paper with spot UV detailing. The toolkit supports collaborative learning across different teaching contexts.

Design Today

Hong Jiu

Easy For Us

Jinsha Lingyun

Elixir

Nanpi Hardware

Design Ethics & Visual Integrity Lab

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Hong Jiu

Easy For Us

Jinsha Lingyun

Elixir

Nanpi Hardware

Design Ethics & Visual Integrity Lab

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER