Ccpuerh
Ccpuerh Tea is a packaging design for a range of pressed and loose teas. The container is a round aluminium can with an electroplated gold lid, a bronzed pattern and silk-screened text. The can measures 80 mm in diameter, with a body height of 70 mm and a lid height of 10 mm. Three printed shapes, round, prismatic and triangular, mark small round tea, small square tea and loose tea. Different can colours indicate different stages of tea maturity, so buyers can identify each product quickly. The design gives traditional tea a simple and modern look.
Ccpuerh Packaging Design by Somethink Brand was recognized as a grand example of communication design by the A' Design Awards. Ccpuerh Packaging Design received the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is an international, juried, academic and meritocratic design recognition program that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
