Design Today

Giuditta Gentile

Brand Identity

Saturday, 4 July 2026

Fondazione Alinari

Fondazione Alinari is a brand identity created for Fondazione Alinari per la Fotografia, a public body founded in Florence for the conservation, management and promotion of the Alinari photographic collections. The identity is built around the lowercase letter A, an abstraction of a camera lens, which also works as a frame for images from the historical archive. Sculptural lettering and a black and white palette recall light and shadow. The system is applied to print materials, tickets, catalogues, merchandising and a website.

HD Communication Kft.

System Of Norm Signage For Telekom

Friday, 3 July 2026

New HQ New Rules

New HQ New Rules is a signage system created for the new headquarters of Magyar Telekom. The signage presents a set of rules on office behaviour. The design is clean yet playful, so the rules feel inviting rather than commanding. The illustrations show everyday office situations with humour and a human touch. The analogue style contrasts with the size and modern character of the building. The intent is to create an immediate emotional reaction and to encourage people to follow the rules with a smile.

Cinch Culture Media

TV Play Poster

Thursday, 2 July 2026

Anti Crime

Anti Crime is a concept poster for a television series adapted from real events. The poster shows white pigeons and black crows. The white pigeons stand for the power of justice, while the black crows suggest hidden criminal forces. The image is built as a fable, so a static poster can carry an extended meaning. The poster measures 74 by 105 centimetres. Production combined hand drawing, three-dimensional modelling and image synthesis, because suitable image materials were not available at the start of the project.

Yu Chen

Visual Diary

Wednesday, 1 July 2026

Wuhan Diary

Wuhan Diary is a visual diary about daily life in Wuhan during the pandemic. The project uses programming to build terrain-based visual languages from collected public opinions and confirmed case data. Colour and the density of rolling mountain forms express the social environment and the changing mood of each period. A three-dimensional earth shape was built from parameterised data in Unity. Wuhan Diary is presented as a poster of 420 by 594 millimetres, together with motion graphics, augmented reality and interactive projection.

Lu Zhao

Sign Language Communication

Tuesday, 30 June 2026

Silent

Silent is a sign language communication device created to support people with hearing and speech disabilities. Silent works through a human-computer interaction system, and users can communicate in a simple way through the manipulator. The device is made of acrylic and is produced with three-dimensional printing. The concept is based on humanistic care, respect for individual differences and attention to individual needs. The aim is to make daily life more convenient and to help users take part in society.

Pedro Panetto

Corporate Identity

Monday, 29 June 2026

Platanus

Platanus is a corporate identity created for a psychiatry office with a humanized approach to medical care. The name refers to the platanus tree on the island of Kos, where Hippocrates taught medicine to the first doctors. The symbol brings together a Greek column, a tree structure, leaves, fruits, branches and an hourglass, drawn with one consistent line. The typography was designed exclusively for the brand and follows the proportions of the symbol. Patterns, graphics and stationery complete the coherent visual language.

Design Today

Fondazione Alinari

New HQ New Rules

Anti Crime

Wuhan Diary

Silent

Platanus

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New HQ New Rules

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