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Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Luo Baoquan, Feng Jiamin, Lv Zhiwei
VI Design
Friday, 29 August 2025

High Mountains Flowing Water

High Mountains Flowing Water is a poster and visual identity created for an exhibition of Chinese and Italian art. The design blends Eastern and Western elements to express cultural exchange. The Chinese characters for mountain and water are joined with English letters in one fluid calligraphic motion, and the letters M and W form a shape that recalls a Roman column. A palette of red, white and green refers to the Italian flag. The exhibition title, date and venue are set in larger type for quick recognition. Tote bags, fans and staff badges share the same visual design.

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iflytek Co.,Ltd.
IP Character
Thursday, 28 August 2025

Fiery Spark Feifei

Fiery Spark Feifei is a brand character created for iFLYTEK, a company working in the field of artificial intelligence. The character has a simple form with sleek lines and a friendly appearance. White is the dominant color, expressing open possibilities in the artificial intelligence field, while accent colors are taken from the brand logo. Fiery Spark Feifei acts as an online assistant on the company website and applications, offering question and answer services. The character also appears in cultural products, campaigns and exhibitions.

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Chen Zhao
Graphic Design
Wednesday, 27 August 2025

24 Solar Terms and Gods

24 Solar Terms and Gods is an illustration series that pairs each of the 24 Chinese solar terms with a traditional deity. The artworks draw on mythological figures from ancient Chinese classics and on petroglyph forms, using fine detail and a red and black palette. Each illustration measures 594 by 420 millimetres and is prepared for both print and digital display. A QR code in the lower right corner of each illustration links to a website with solar term explanations, deity stories and agricultural knowledge.

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Chen Zhao
Chinese Baijiu Packaging
Tuesday, 26 August 2025

Sui Li

Sui Li is a packaging design for Chinese baijiu. The bottle is made of high borosilicate glass, chosen for clarity and corrosion resistance, so the color of the liquor remains visible. A seed shaped label in gold is produced with metallic transfer printing for a three dimensional effect. A seed vein texture on the bottle surface adds a tactile quality. The gift box uses silver cardstock with screen printed white river contours, refined with UV processing. Gold, black and white form a clear contrast. The seed imagery refers to growth and to the natural origin of the drink.

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Qian Wenwen
Visual Identity
Monday, 25 August 2025

Henry Moore Exhibition

The visual design for the Henry Moore exhibition showcases a comprehensive approach, featuring traditional materials such as posters and tickets. Additionally, a unique collection of cultural and creative products has been designed exclusively for the exhibition. This collection includes children's pencils and drawing books inspired by Henry Moore's iconic sculptures. By transforming his sculptural works into engaging drawing books, the designs aim to spark creativity and imagination in children, making art more accessible and interactive for younger audiences.

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Iman Alemozaffar
Packaging Redesign
Sunday, 24 August 2025

Ghaffari

Ghaffari is a packaging design developed for a range of chemical products. The design follows a minimal method in which extraneous elements were removed to highlight essential information. Bold typography and a proprietary color palette support recognition on the shelf. The labels are produced with in-mould labeling technology. The visual system was adapted to products of different dimensions and sizes, so one language covers the whole portfolio. The intent was to unify a fragmented identity and allow growth across markets and media.

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