Design Today

Kazuo Fukushima

Beverage Packaging

Friday, 17 October 2025

Heritage Wrap

This beverage packaging design reinterprets a classic black tea latte through a contemporary graphic expression. Traditional ornamental motifs are abstracted into a continuous wrap pattern that enhances visibility from all angles while creating a rhythmic visual flow. A structured central label establishes clarity and hierarchy, balancing decorative richness with legibility. The design delivers a refined yet approachable presence, ensuring strong shelf recognition and visual consistency across diverse retail environments.

Cansu Dagbagli Ferreira

Branding and Packaging

Thursday, 16 October 2025

Zona

Zona is the first hard seltzer of Angola, bridging local heritage with a contemporary aesthetic, featuring a brand identity inspired by the Huambo springs and the Okavango River. The design centers on a contemporary, bold aesthetic that uses monochromatic fruit based palettes and geometric icons to draw focus. A custom logotype incorporates a hidden water splash, symbolizing the essence of life and flow of the rivers. By combining vibrant colors with a clean, white based layout, Zona offers a fresh, uplifting visual experience that celebrates its origins through a young, design forward lens.

Ibrahim Badri

Corporate Brand Identity

Wednesday, 15 October 2025

Hued

The visual identity explores creativity through a system inspired by Saudi culture. Crimson tones, soft inflated forms, and illustrated personas create an approachable visual language that encourages expression and experimentation. Cultural objects such as coffee pots, swords, and falcons appear as familiar motifs across applications. Patterns introduce rhythm and continuity, while pictographs explain stages of the creative process, reflecting the idea of joy through art, creativity, design, and innovation.

Jesmynny Morais

Brand Identity

Tuesday, 14 October 2025

Orla 55

The Orla 55 brand was developed in close collaboration with the architecture firm, drawing inspiration from Brazilian modernism of the 1950s. Its visual identity incorporates clean lines, geometric balance, and subtle references to the era, creating a clear connection between the building, its architectural language, and the brand itself. This unified approach ensures a cohesive and timeless design that reflects both the history and the contemporary character of the project.

tacto inc.

Brand Communication

Monday, 13 October 2025

Mobility Future Within Reach

Mobility Future Within Reach is a brand communication program created for an educational touring event about future mobility. The centerpiece is a large diorama made of Fine Flute cardboard, measuring 1030 mm in height, 1456 mm in width and 500 mm in depth. Each part was laser cut and then assembled by hand. Interactive mechanisms make vehicles move, buildings light up and the city respond through light, sound and motion. The recyclable material supports the sustainability theme and helps children imagine future mobility through play.

BYHEALTH Co., Ltd.

Nutritional Supplement Packaging

Sunday, 12 October 2025

Byhealth Max

Byhealth Max is a packaging series for nutritional supplements. The design is inspired by the geometry of cut diamonds. A Fresnel lens array process reproduces the faceted form and reflective surface texture of diamonds. The central diamond motif continues across the front and side panels without interruption. Specialty paper with a brocade silk texture is used as the main material. The typography is minimal and clear. The protein powder box has an angled opening structure and a custom tray that stabilizes the product during transport.

Design Today

Heritage Wrap

Zona

Hued

Orla 55

Mobility Future Within Reach

Byhealth Max

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Heritage Wrap

Zona

Hued

Orla 55

Mobility Future Within Reach

Byhealth Max

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER