Design Today

Ibrahim Badri

Corporate Brand Identity

Wednesday, 15 October 2025

Hued

The visual identity explores creativity through a system inspired by Saudi culture. Crimson tones, soft inflated forms, and illustrated personas create an approachable visual language that encourages expression and experimentation. Cultural objects such as coffee pots, swords, and falcons appear as familiar motifs across applications. Patterns introduce rhythm and continuity, while pictographs explain stages of the creative process, reflecting the idea of joy through art, creativity, design, and innovation.

Jesmynny Morais

Brand Identity

Tuesday, 14 October 2025

Orla 55

The Orla 55 brand was developed in close collaboration with the architecture firm, drawing inspiration from Brazilian modernism of the 1950s. Its visual identity incorporates clean lines, geometric balance, and subtle references to the era, creating a clear connection between the building, its architectural language, and the brand itself. This unified approach ensures a cohesive and timeless design that reflects both the history and the contemporary character of the project.

tacto inc.

Brand Communication

Monday, 13 October 2025

Mobility Future Within Reach

Mobility Future Within Reach is a brand communication program created for an educational touring event about future mobility. The centerpiece is a large diorama made of Fine Flute cardboard, measuring 1030 mm in height, 1456 mm in width and 500 mm in depth. Each part was laser cut and then assembled by hand. Interactive mechanisms make vehicles move, buildings light up and the city respond through light, sound and motion. The recyclable material supports the sustainability theme and helps children imagine future mobility through play.

BYHEALTH Co., Ltd.

Nutritional Supplement Packaging

Sunday, 12 October 2025

Byhealth Max

Byhealth Max is a packaging series for nutritional supplements. The design is inspired by the geometry of cut diamonds. A Fresnel lens array process reproduces the faceted form and reflective surface texture of diamonds. The central diamond motif continues across the front and side panels without interruption. Specialty paper with a brocade silk texture is used as the main material. The typography is minimal and clear. The protein powder box has an angled opening structure and a custom tray that stabilizes the product during transport.

Ebru Sile Goksel

Packaging Design

Saturday, 11 October 2025

Eau De Lamour

Eau de LAmour is a quiet object, a botanical love letter shaped by plants. The fragrance and its packaging do not seek to impress, but to belong. Crafted solely from organic essential oils and free from synthetic additives, the purity of the formulation is reflected in the restraint of its design. Inspired by apothecary rituals and botanical traditions, soft surfaces, warm hues, and subtle detailing create a calm, intentional expression of luxury rooted in honesty and closeness to nature.

Wen Liu

Packaging

Friday, 10 October 2025

Aquafam

Aquafam is a bottle designed for premium natural mineral water. The bottle is made of high white glass and shaped with rounded shoulders and a recessed base that recall karst mountain forms. Symbols inspired by the Hongya Tianshu petroglyphs are formed directly during molding, creating a tactile intaglio texture and reducing the use of ink. The cap is embossed with an ichthyosaur fossil motif and uses a standard twist off aluminum closure. The outer packaging is made of corrugated material from recycled pulp and is printed in two colors only.