Design Today

TIGER PAN

Drinking Water

Friday, 31 October 2025

Liang Bai Kai

Liang Bai Kai is a glass bottle designed for cooled boiled drinking water. The name refers to boiled water that has cooled, a drink long common in China. The bottle carries no label. Instead, artwork from the Song dynasty painting Riverside Scene from Tsingming is repainted and applied to the glass by heat transfer printing. The image is divided across twelve bottles, representing the twelve traditional hours. The glass surface adds gloss and texture. Each bottle measures 313 millimeters in height and 76.5 millimeters in diameter.

USEE Advertising Company

Desk Calendar

Thursday, 30 October 2025

Time Slide

This design presents time as a process of accumulation rather than disappearance. Each day leaves a trace, and each month becomes part of a larger visual sequence. Instead of turning pages, the user removes and inserts monthly sheets like slides in a projector. This action creates a clear rhythm of transition. The calendar encourages people to experience time not as something that is lost, but as something that builds gradually in layers.

Paul Robb

Advertising and AR Campaign

Wednesday, 29 October 2025

School Admissions

ABA Typographic Posters is an advertising campaign created for an arts university. Large-format typographic posters are printed and installed in public urban locations, where bold layouts and color systems attract attention. Each poster works as a marker for augmented reality content, which viewers reach by scanning the printed image with a smartphone. The augmented reality layer adds animated and interactive material that extends the printed message. The campaign presents art education to prospective students in a direct and participatory way.

Wu Yao

Baijiu Gift Set

Tuesday, 28 October 2025

Mountain River Sage

Mountain River and Sage is a gift set packaging design for baijiu, a Chinese distilled spirit. The outer sleeve is made of matte white art paper with a minimalist bronze foil stamped pattern. Inside, a codex style box of engineered wood with oak veneer opens like a book. The inner lid unfolds into a panoramic illustration of Mount Tai and the Yellow River, printed on textured paper, framing three bottles and a certificate. The design draws on the cultural geography of Shandong Province. A minimalist and modern approach replaces the retro styling common in liquor packaging.

Wu Yao

Visual Identity

Monday, 27 October 2025

Wudang Blessing

Wudang Blessing is a visual identity system created for a cultural tourism brand. The system reinterprets Taoist cultural figures, including Zhenwu Emperor, the Five Gods of Wealth, Fu Lu Shou and the Taizi Slope study blessing, in a contemporary illustrated style. Typography integrates mountain curves into the strokes. Patterns are modular, and vector graphics scale from business cards to billboards. Two color modes are provided, CMYK for print and RGB for screens. The unified system replaces scattered images and supports products, packaging and digital media.

E G Sain

Gift Set

Sunday, 26 October 2025

Edible Heritage

This design project bridges 18th century heritage with contemporary gift culture. Inspired by the 1774 Sinkang Manuscript, the work integrates the endangered Hokkien language into a honey castella gift set. Through archival reinterpretation and sustainable packaging, the design connects historical maritime trade with food craftsmanship. By imprinting scripts directly onto the cake surface, it transforms historical writing into a tangible experience. The inclusion of female historical witnesses creates a renewed connection between ancient land deeds and everyday life.

Design Today

Liang Bai Kai

Time Slide

School Admissions

Mountain River Sage

Wudang Blessing

Edible Heritage

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Liang Bai Kai

Time Slide

School Admissions

Mountain River Sage

Wudang Blessing

Edible Heritage

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