Design Today

Digital Panorama

Product Launch

Monday, 17 November 2025

TopolinoWorld

TopolinoWorld is a computer generated visual campaign created for the launch of the Fiat Topolino. The campaign presents a series of animated miniature scenes, and each scene highlights one feature of the vehicle, such as rechargeability, agility, compact size and an eco friendly approach. The miniature scenes are styled as toy like environments, so the features remain playful and easy to understand. Production used procedural modeling, real time rendering, ray tracing and a 1:10 scale simulation in 4K resolution.

Centrick

Advertising

Sunday, 16 November 2025

Monumental Hello

Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.

Guo Kaixuan

Illustration

Saturday, 15 November 2025

All Things Meet

All Things Meet is a series of illustrations based on the regional scenery of China. Representative elements of Yunnan, Sichuan and Chongqing, Jiangnan and Northeast China are selected to depict natural and human scenery. The visual style follows copper engraving, combined with Chinese colors and a calm Eastern aesthetic. Each square image is framed to suggest the view through a window. The illustrations are drawn with vector design software and printed with high quality technology to keep fine detail. The intent is to share the scenery and culture of China.

PepsiCo Design and Innovation

Influencer Kit

Friday, 14 November 2025

Pepsi Electric 2024

Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch.

Yawen Jiang

Jewelry Packaging

Thursday, 13 November 2025

Solid Order

Solid Order is a high end jewelry brand from China with a neutral aesthetic influenced by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design that resembles installation art. This packaging balances form and function, making the box an integral part of the product experience, with the potential for continued use even after the jewelry is removed.

TzuYin Weng

Reshape The Three Kingdoms Brand

Wednesday, 12 November 2025

Infinite Borders

Infinite Borders is a brand identity for a strategy game set in the Three Kingdoms era. The brand graphic is derived from the pictographic characters of the name and from the grid square impression of strategy game play. Black, red and white, colors popular in the Han Dynasty, are used as the primary colors. Flat calligraphic brushstrokes serve as auxiliary elements. Modern typography completes a systematic and flat visual system. The design is applied to digital posters, user interface screens and printed items, and it can be extended across channels while keeping visual consistency.

Design Today

TopolinoWorld

Monumental Hello

All Things Meet

Pepsi Electric 2024

Solid Order

Infinite Borders

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TopolinoWorld

Monumental Hello

All Things Meet

Pepsi Electric 2024

Solid Order

Infinite Borders

ABOUT ME

RECENT POSTS

NEWSLETTER

ENCYCLOPEDIA

TAGS

RANKINGS

PATRONS

DISCOVER