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Marketing

Thursday, 20 November 2025

Seaside Home For Music Fans

Seaside Home For Music Fans is a scenario based marketing project created for a music and arts festival held in Aranya. The iconic cube of the brand was transformed into a searchlight, joined by gradient coastline colors and audio waveform shapes. Offline exhibition areas offered multisensory displays and music related games through interactive installations. An interactive live stream allowed remote audiences to tour the areas and watch performances. The venue was built with a lightweight steel frame, renewable materials and low emission paints and fabrics. More than 70,000 fans attended.

Chengdu Wanjiazu Technology Co., Ltd

Packaging

Wednesday, 19 November 2025

Moutai Prince

Moutai Prince is a packaging design for a 500 ml bottle of Chinese spirits. The bottle base takes its curved form from a sesame pod, and the top mimics a blooming sesame flower. The T shaped cap combines sesame petal motifs with an illustration of five cranes. The cap is made with metal embossing, which creates a detailed three dimensional texture. The base is finished with a velvet texture that is comfortable to hold. The color scheme uses an elegant sauce hue with bronze and gilded gold tones. A diagonal label on a wisteria purple background is framed by golden wheat ear patterns.

Jangsoon Choe

Brand Design

Tuesday, 18 November 2025

Kakao AI Campus

Kakao AI Campus is a brand identity design created for a learning space devoted to artificial intelligence. The campus is open to company staff, local communities, civic groups and people with limited digital access, and it supports the training of AI talent. The brand system includes more than 50 icons, key visuals, illustrations, signage and morphing motion graphics built around the theme of the boundless potential of individuals. A design for all approach improves visibility and guides movement inside and outside the space.

Digital Panorama

Product Launch

Monday, 17 November 2025

TopolinoWorld

TopolinoWorld is a computer generated visual campaign created for the launch of the Fiat Topolino. The campaign presents a series of animated miniature scenes, and each scene highlights one feature of the vehicle, such as rechargeability, agility, compact size and an eco friendly approach. The miniature scenes are styled as toy like environments, so the features remain playful and easy to understand. Production used procedural modeling, real time rendering, ray tracing and a 1:10 scale simulation in 4K resolution.

Centrick

Advertising

Sunday, 16 November 2025

Monumental Hello

Vespa's classic silhouette is unmistakable, even without its logo. To mark the launch of dealerships across India, Centrick spotlighted iconic landmarks that capture the essence of each city. With striking illustrations and dynamic typography, Centrick reinterpreted these monuments using Vespa's signature bold colour palette each shade embodying the city's unique vibrancy and spirit.

Guo Kaixuan

Illustration

Saturday, 15 November 2025

All Things Meet

All Things Meet is a series of illustrations based on the regional scenery of China. Representative elements of Yunnan, Sichuan and Chongqing, Jiangnan and Northeast China are selected to depict natural and human scenery. The visual style follows copper engraving, combined with Chinese colors and a calm Eastern aesthetic. Each square image is framed to suggest the view through a window. The illustrations are drawn with vector design software and printed with high quality technology to keep fine detail. The intent is to share the scenery and culture of China.

Design Today

Seaside Home For Music Fans

Moutai Prince

Kakao AI Campus

TopolinoWorld

Monumental Hello

All Things Meet

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Seaside Home For Music Fans

Moutai Prince

Kakao AI Campus

TopolinoWorld

Monumental Hello

All Things Meet

ABOUT ME

RECENT POSTS

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ENCYCLOPEDIA

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PATRONS

DISCOVER