Design Today

Design Today

Design Today featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Stumbras Vodka

This Stumbras‘ Classic vodka collection revives the old Lithuanian vodka making traditions. Design makes an old traditional product close and relevant to nowadays consumer. The green glass bottle, dates important to Lithuanian vodka making, legends based on true facts, and pleasant, eye-catching details – the curled cut-out form reminiscent of old photographs, the slanted bar on the bottom which complements the classic symmetrical composition, and the fonts and colours which convey the identity of each sub-brand – all make the traditional vodka collection untraditional and interesting.

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Le Coffret - Chambres D'Hôtes

Le Coffret is a charming design bed and breakfast in the heart of Valle d'Aosta. The project was conceived in absolute respect of the authentic style: therefore the stone walls, wooden beams and antique furniture. A circle symbolizing the sky over the triangle representing the mountain, where the B&B is located, from the idea of the ascent of man into the sky. An Onciale font revised in a modern version to remember the Celtic origins of the Valley rightly balances and supports a strong and important symbol to finally obtain a logo that is easy to identify and easily catches the eye.

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Nong Li

Nong Li is a beer packaging design inspired by the Yangshao Culture of ancient China. The bottle is shaped after the Shuang Er Ni Yu, a salamander fish patterned pottery vessel used as a liquor container in that early culture. Black pottery craftsmanship is combined with a traditional glass form, and the dark color protects the beer from light and temperature changes. Geometric patterns add visual interest and provide a secure grip. The cap illustrates four steps of an ancient Chinese toast ritual: taste, offer, respond and reciprocate.

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Xijiu Matured Liquor

Xijiu Matured Liquor is a packaging design for a Chinese liquor series. The bottle keeps the classic drum silhouette of the brand and refers to the circular form of a piece held in the Palace Museum, a shape linked with completeness and harmony in traditional Chinese culture. Age statements of 15 and 30 years are laser engraved as flowing ribbons. The cap uses a four sided auspicious shape and opens and closes smoothly. Inside, an original woodcut style illustration shows the landscape along the Chishui River and the brewing ingredients. The outer box is easy to carry and store.

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Moutai Dream Red

Moutai Dream Red is a packaging design created for a Chinese liquor product. The package measures 137 by 137 by 360 millimeters and uses a cinnabar red inspired by Han dynasty lacquerware, combined with black for a premium look. An illustration shows the brand mascot raising a glass in celebration. The structure applies a hollowing technique, hot stamping and ultraviolet printing on renewable specialty paper. About 95 percent of the package is environmentally friendly and biodegradable. The design is intended for gifts, collection and banquet use.

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Culture to Technology Identity

Culture to Technology Identity is a poster designed for display in bus stop light boxes. In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, recalling the regional history and culture. The character gradually transforms into a circuit, ending in the four Chinese characters for Hefei High Tech. The poster measures 60 by 90 centimeters. The gradient blue tones are printed with spot color overprinting, and the circuit lines are coated with local UV varnish for a raised effect.

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