Twelve Constellations

Be Er Xiang Twelve Constellations is a sunflower seed packaging design created for a new brand. The container is made of tinplate with an inner plastic bag, and the graphics are produced with four-color printing. Each package measures 100 millimeters in diameter and 150 millimeters in height. The illustrations combine the twelve constellations with sunflower motifs. The constellation theme was chosen because it is a familiar subject among young people. The aim is to give the new brand a distinct look and to attract young consumers.

Twelve Constellations Sunflower Seed Packaging by Zhou Jingkuan was recognized as an innovative example of communication design by the A' Design Awards. Twelve Constellations Sunflower Seed Packaging was awarded the Bronze A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a juried, academic and highly prestigious design recognition program which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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