SinchaMan
Sincha-Man is a corporate identity program created for a small car lease and rental service. The identity is built around a hero character, because heroes are widely recognized by their symbols. Illustrations, icons, symbols and typography drawn in cool blue lines express honesty, trust and speed. A motif suggesting a hero halo supports the theme. The same elements are applied consistently across online and offline media. The identity aims to give the new brand strong recognition and a favorable impression in a crowded market.
SinchaMan Corporate Identity by Coreintive was selected as a creative example of communication design by the A' Design Award & Competition. SinchaMan Corporate Identity was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is a juried, academic and highly prestigious design accolade that rewards superior design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.
