Pleady

Pleady Branding is a brand identity program created for a specialized taping manufacturer. The program covers the brand name, the brand logo, packaging, websites, product catalogs, brand movies and trade show booths. The name joins the words play and ready. Communication is built around the tagline Tape or Lose and a key visual of a female runner, inspired by the line that runs through the logo. A yellow-green brand color marks the focus on athletes. Color management keeps the brand color consistent on paper, film and screens.

Pleady Brand Elements and Communication Tools by Katsumi Tamura has been identified as a creative representation of communication design by the A' Design Award. Pleady Brand Elements and Communication Tools was awarded the Bronze A' Design Award in Graphics, Illustration and Visual Communication Design in 2020. The A' Graphics, Illustration and Visual Communication Design Award is an international, meritocratic, just and fair design prize that celebrates exceptional design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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