Mi Emoji
Mi Sports Bluetooth Headset Mini is packaging created for a sports Bluetooth headset. The front of the pack shows only the earpieces and the controller, while the cable stays hidden. A PET tray inside holds the headset in place, and a paper cover forms the outer shell. Seen from a distance, the two earpieces read as eyes and the controller reads as a mouth. Added colors and printed details turn each pack into an emoji face with a different expression. The design aims to appeal to young buyers at a low production cost.
Mi Emoji Sports Bluetooth Headset by Xiaomi was highlighted as an exceptional representation of communication design by the A' Design Award & Competition. Mi Emoji Sports Bluetooth Headset was awarded the Iron A' Design Award in Packaging Design in 2020. The A' Packaging Design Award is a highly prestigious, international, juried design prize which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
