Design Today

Xiaomi

Sport Band Packaging

Saturday, 21 February 2026

Band3

Mi Band 3 is a packaging design for a sports band. The packaging uses a simple figure 3 as the main visual point, surrounded by a pattern inspired by an athletics track. The pattern extends over the whole box and conveys the movement of sport through simple lines. The box is die cut and folded from paper, and it measures 108 millimeters in height, 75 millimeters in length and 32 millimeters in width. Different colors mark the different versions. The series keeps a uniform design to remain visible on retail shelves.

QIan Sun

Fresh Milk

Friday, 20 February 2026

Shiny Meadow A2

Shiny Meadow A2 is a bottle designed for fresh milk. The bottle is made of high permeability PET, which gives the texture of glass. The form is based on the classic European milk glass bottle and is redrawn in a modern way. A large clear area shows the milk inside, so the product can be seen directly. A large A2 mark in the center is combined with a diet pyramid to form the brand image. The bottle holds 720 ml and measures 80 mm in maximum diameter and 238 mm in height. The design aims to express simplicity and purity.

Estudio Maba

Wine Family

Thursday, 19 February 2026

Sierra Cantabria

Sierra Cantabria is a label design for a family of wines produced by a traditional Spanish winery. The range is wide, so the labels share one visual language while keeping subtle differences between the bottles. Heraldic symbols used by the family for 150 years are combined with a clear hierarchy of typographic elements. The system creates 53 label combinations for Bordeaux and Burgundy bottles. Each label is printed on cotton paper with high relief, stamping and varnish strokes. The intent is a classic and expressive range with a consistent brand image.

Delphine Goyon

Magnesium Packaging

Wednesday, 18 February 2026

Kailani

Arome Agency's works on the graphic identity and artistic line for Kailani packaging are based on minimal and clean design. This minimalism is in line with the product that has only one ingredient, magnesium. The typography chosen is strong and typed. It characterizes both the strength of the mineral magnesium and the strength of the product, which restores vitality and energy to consumers.

Wen Liu

Beverage

Tuesday, 17 February 2026

Yedao Lugui Baijiu

Yedao Lugui Baijiu is a packaging design for a liquor brand from Hainan Province in southern China. Eight well-known scenic spots of Hainan are presented as illustrations on the front of the glass bottle. The neck label is set apart by a different colour. The outer box is made of acrylic and paper, so the illustrated bottle inside can be clearly seen. Gold stamping and silk printing are applied to the box, and the bottle is finished with a roasted flower craft. The simple blue colour scheme reflects the local culture and tourism of Hainan.

Maja Maksimovic

Supplements

Monday, 16 February 2026

Aava

Label and box packaging for a health food brand that has strong roots in the Nordics. The design should have a natural touch, especially considering the ingredients are natural. The target demographic groups are males and females in their 30s, 40s, 50s, and 60s. The box is printed on paper with a matt celloglaze finish. Whilst transparent plastic is chosen for the container because it is the most valuable plastic after recycling.

Design Today

Band3

Shiny Meadow A2

Sierra Cantabria

Kailani

Yedao Lugui Baijiu

Aava

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Band3

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Yedao Lugui Baijiu

Aava

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