Design Today

Pedro Panetto

Corporate Identity

Sunday, 28 June 2026

Role

Role is a corporate identity designed for a video production agency. The identity works in motion and in still formats. The symbol is built on a rectangular shape, inspired by the rectangular forms common in cameras, clapboards and screens. The letter o is cut in half, recalling old film rolls. In motion, the symbol rolls continuously, linking the mark to the name Role, which comes from a Portuguese verb meaning to roll. All printed pieces were made using the Golden Ratio. The identity conveys energy and movement across many applications.

Dennis Furniss

Identity System

Saturday, 27 June 2026

PepsiCo Foundation

PepsiCo Foundation is an identity system created for a nonprofit organization that supports communities in Mexico and Latin America. The design replaces a corporate visual language with a more human one. Archetypal shapes represent the three main pillars of the foundation. In a modular system, these shapes combine and multiply to form patterns and textures. A geometric typeface, a vibrant color palette, a photography style and an illustration style complete the identity. The system is applied to a digital brand book and to event materials such as shirts, bags and hats.

Fabiano Dalmácio

Social Ad

Friday, 26 June 2026

Full Moon

Full Moon is a social media advertisement created for Guinness. The visual was published in Facebook and Instagram feeds and stories on Halloween night in 2020, when a rare blue moon was visible around the world. The image was produced through retouching and photo manipulation in Adobe Photoshop. High resolution moon references, brand images and beer textures were combined in layers to form a single picture. The intention was to join a global conversation with a simple link between the moon and a glass of beer.

SHAN MAI FOOD

Aesthetic Event Proposals

Thursday, 25 June 2026

Alishan Forest

Alishan Forest is a set of four seasonal event designs created for a national forest recreation area. Each event responds to a seasonal feature of the forest: cherry blossoms in spring, sacred trees in summer, maple leaves in autumn and sunrise in winter. The program includes a floral concert, an open-air cinema, a painting party in transparent houses and a sunrise picnic. All settings are built with transparent, wooden or natural materials. The aim is to renew the image of the forest and to encourage respect and coexistence with nature.

Paul Robb

Typeface Book

Wednesday, 24 June 2026

Lunema Specimen

Lunema is a highly stylized contemporary neo-grotesque sans serif typeface with strong geometric contrasts. A functional san serif family that can stand the test of time, whilst still feeling modern and unique. Each letter shape has been crafted with great attention to detail in order to ensure legibility at large and small sizes due to the distinct deep ink traps. All 10 weights have an extended Latin glyph set with alternatives and ligatures.

Ruis Vargas

Branding

Tuesday, 23 June 2026

Chez Vous

Chez Vous is a visual identity created for a Belgian restaurant in Sao Paulo, Brazil. The identity reinterprets Belgian icons, such as Magritte, the Manneken Pis, rain and traditional fries, through a simple illustration style. Short texts include Belgian dialect variations, adding a sense of humor to the graphic compositions. The identity is applied to menus, posters, panels, packaging and t-shirts, giving the restaurant visual unity. Menus and posters are printed in offset with CMYK colors, while the t-shirts are printed digitally.