Namuh Investment
Namuh Investment Rebranding is a brand identity design created for an investment platform aimed at Millennials and Gen Z. The rebranding moves the platform beyond stock trading toward personal growth through investing. A design system based on a door motif symbolizes new opportunities and is applied consistently across customer touchpoints. Imaginative illustrations present investing as intuitive and approachable. The Daily Shift concept encourages everyday spending to be turned into future-oriented investment.
Namuh Investment Brand Design by Jangsoon Choe was featured as an innovative example of communication design by the A' Design Award. Namuh Investment Brand Design was awarded the Bronze A' Design Award in Advertising, Marketing and Communication Design in 2025. The A' Advertising, Marketing and Communication Design Award is an international, meritocratic, just and fair design accolade which honors excellent design of advertisement campaigns, billboards, commercials, print ads, social media campaigns, direct mails, radio spots, email marketing, outdoor advertising and more.
