Snack
The Snack packaging rebranding transforms the visual identity of Haochidian, a well established Chinese snack brand. The design emphasizes a modern, playful approach with bold typography, a smile icon symbolizing joy, and floating visuals that highlight the crispy texture. Unique color palettes differentiate each flavor for easy recognition and strong shelf appeal. Embossed details and spot UV printing add a tactile, premium touch, enhancing consumer engagement. Balancing tradition and modernity, the packaging appeals to both loyal and younger consumers.
Snack Packaging by Kazuo Fukushima has been highlighted as an innovative example of communication design by the A' Design Award. Snack Packaging won the Bronze A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is a highly prestigious international design award that honors exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
