Flutter
Flutter aims to reduce the use of environmentally unfriendly products, such as plastic sheets, in the flower packaging industry. This ergonomic product makes it easy to carry flowers and reduces the weight of the bouquet. The bionic design inspired by butterfly wings ensures that while carrying flowers, the viewer looking from the front can see the flowers displayed above the wings, fashioning a conceptual-fantasy model. The butterfly itself, as a symbol of freedom, is also visible in the design of this packaging.
Flutter Flower Packaging by Morvarid Hashemi has been recognized as an innovative example of communication design by the A' Design Awards. Flutter Flower Packaging was awarded the Bronze A' Design Award in Packaging Design in 2025. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade which rewards exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
