Chilled Milk
Targeting young Chinese women, a premium strawberry milk inspired by Japanese recipes has been launched to evoke nostalgia. Made with 50% raw milk, it offers a perfect balance of sweetness and acidity for those aged 20-39. The product features stylish, portable packaging that leverages Japanese brand trust. Its design, with a white background and realistic strawberry illustrations, aims to provide a serene strawberry field experience, embodying freshness and luxury.
Chilled Milk Packaging by Kazuo Fukushima has been identified as an innovative representation of communication design by the A' Design Award & Competition. Chilled Milk Packaging won the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a highly prestigious, international, juried design recognition program which rewards superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
