Mirinda Plus Restage
Mirinda Plus Restage is a packaging design for a fruit-flavored soda sold in Egypt. Soda is the most popular beverage at special occasions and social gatherings in Egypt, where most people do not drink alcohol. Mirinda Plus contains soda with a hint of juice, which suits such occasions. The packaging applies a vibrant visual identity system intended to make an impact by day and in the evening. The design positions Mirinda Plus as a more mature version of Mirinda, a fruit-flavored soda known around the world.
Mirinda Plus Restage Beverage Packaging by PepsiCo Design and Innovation was featured as an innovative example of communication design by the A' Design Awards. Mirinda Plus Restage Beverage Packaging received the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, juried, academic and meritocratic design accolade which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
