Moon and Chess
Moon and Chess is a mooncake gift box created for the Mid-Autumn Festival. The packaging combines motifs from the Chinese painting Prosperous Suzhou with chess culture. Blue is the main color, complemented by orange, smooth lines and detailed patterns. The outer box unfolds into a table, and the inner box is placed on top to serve tea. Turning the tabletop over reveals a chessboard, where chess pieces can be arranged for a game. Recyclable materials and a waterproof treatment reduce waste. The box measures 30 by 20 by 5 centimeters.
Moon and Chess Mooncake Packaging by Qi Bin,Chen Di,Zheng Qi,Zhao Qingqing has been recognized as a grand illustration of communication design by the A' Design Award. Moon and Chess Mooncake Packaging received the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is an international, meritocratic, just and fair design competition that celebrates exceptional design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
