Sheng Ming Yue
During the Mid-Autumn Festival, mooncakes for gifting and personal consumption. However, as packaging becomes increasingly luxurious and wasteful, the team consciously designed a more compact and eco-friendly mooncake gift box. Sheng Ming Yue depicts a bright moon rising over the sea, expressing the Chinese people's yearning for reunion and beautiful things, maintains high-quality gifting properties while embodying the quality and depth of Chinese traditional culture. The goal is to offer a high quality and affordable way to celebrate the festival while promoting a sustainable lifestyle.
Sheng Ming Yue Mooncake Gift Box by Wan Hu was identified as a grand illustration of communication design by the A' Design Award & Competition. Sheng Ming Yue Mooncake Gift Box earned the Bronze A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a highly prestigious, international, juried design recognition program that honors excellent design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
