Hao Prawns
Designers use a large area of white to distinguish themselves from other similar products, using a combination of familiar poker characters and crayfish to make consumers feel familiar; Because the Chinese characters of the brand name are easy to pronounce incorrectly, the designer designed the brand's English logo using Chinese pinyin annotations. Adding the tone makes it easier to pronounce the brand name correctly, and the tone shape is like a check mark, forming an auxiliary graphic for the brand.
Hao Prawns Seasoning Packaging by Jin Zhang has been highlighted as an outstanding representation of communication design by the A' Design Award. Hao Prawns Seasoning Packaging won the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a juried, academic and highly prestigious design competition which recognizes superior design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
