Espresso
Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave Sottos Family an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the Sottos Family espresso coffee brand.
Espresso Coffee Branding by ABC Design Communication was identified as an innovative example of communication design by the A' Design Award & Competition. Espresso Coffee Branding won the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a highly prestigious international design prize which honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
