Xijiu Liquor
The intricately designed bottle, adorned with the Chinese character "Xi" from four perspectives, symbolizes happiness and delight. Its vibrant Chinese red hue makes it fitting for celebratory occasions. The harmonious blend of round cap and square body reflects ancient Chinese philosophies. When paired, the bottles evoke the cherished symbol of double happiness, representative of traditional wedding customs. This design not only honors cultural heritage but also enhances user experience, providing a uniquely ergonomic structure for effortless handling.
Xijiu Liquor Alcoholic Beverage Packaging by Yamin Zhu was identified as a creative example of communication design by the A' Design Award & Competition. Xijiu Liquor Alcoholic Beverage Packaging won the Iron A' Design Award in Packaging Design in 2024. The A' Packaging Design Award is a highly prestigious, international, juried design accolade which honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.
